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WEIR DIGITAL MEDIA · SERVICE · PART OF PAID ADVERTISING

Display Advertising

Display Advertising — a productised service inside our Paid Advertising pillar. Scoped on day one, delivered weekly into your portal, owned by you.

Typical 90-day deltas

What moves on a Paid Advertising retainer.

Median shifts we see across 90-day cycles. Names of operators initialised by request — we walk you through the named-client sets on the discovery call.

Three things every Display Advertising engagement is.

Productised

Fixed scope, fixed deliverables, predictable price band. No surprise invoices, no scope creep.

Local first

UK and Costa Blanca, EN/ES delivery, real grasp of how local search and reputation actually work.

Owned outputs

Site, content, lists, pipelines, automations — you own all of it from day one. No lock-in.

Quick answer

Paid Advertising — in 100 words.

Paid advertising for service businesses is the discipline of buying qualified traffic at a CPL that pays back inside the first quarter. Weir Digital Media's productised paid-ads programme builds the full stack — pixel-and-conversion tracking, audience research, ad-creative production, landing-page testing, and quarterly bid-strategy reviews. Foundation tier targets one channel (Google Ads or Meta Ads) with a strict CPL target. Compound tier runs three channels in coordinated coverage with audience overlap. Architect tier adds programmatic display, podcast advertising, multilingual ad copy for UK plus Costa Blanca, and full-funnel attribution that ties paid spend to closed-won revenue.

Common questions about Paid Advertising.

Google Ads or Meta Ads?
Depends on intent: Google Ads captures existing demand (high intent, expensive clicks, fast conversion). Meta Ads (Facebook and Instagram) creates demand (lower intent, cheaper clicks, longer conversion). Most service businesses need both, with budget split tuned to the funnel stage. We scope the split in week one.
What is a sensible monthly ad budget?
Minimum effective spend for measurable results: £1,500-2,500 per month per channel. Below that the data is too thin to optimise. Architect-tier clients typically spend £10,000-50,000 per month across three to four channels with full attribution.
Do you handle the ad creative as well as buying?
Yes — productised paid-ads programmes include creative production. Foundation tier ships three creative variants per month per channel. Compound tier ships ten to fifteen variants with A/B testing. Architect tier adds professional video production and motion graphics.
How do you track conversions and ROI?
Every productised programme ships with full pixel-and-conversion tracking — Google Tag Manager, Meta Pixel, Google Ads conversion API, server-side tracking where needed. The goal: every pound spent traces to a closed-won customer or a verified-bad lead, never a vague impression.
What is a typical cost per acquisition?
Wildly variable by industry. UK trades: £100-300 per customer. Property: £150-800. B2B services: £250-1,500. High-ticket consulting: £500-3,000. The number that matters is CPA versus customer lifetime value, not CPA in isolation.
Do you bid on competitor brand keywords?
Yes, where appropriate. Defending your own brand and bidding on competitor brand is standard paid-ads hygiene for B2B service businesses. We scope this in week one based on competitive landscape.
What about LinkedIn Ads, TikTok Ads, or programmatic display?
LinkedIn Ads for B2B with deal size over five thousand pounds — yes. TikTok Ads for consumer-facing service businesses with strong visual creative — yes. Programmatic display for retargeting and brand-defense at scale — yes. All scoped in week one based on funnel fit.
Do you run ads during peak season only?
Some industries (hospitality, retail, holiday lets) yes — we run hard during peak and minimal during off-peak. Most service businesses run consistent year-round campaigns with seasonal-amplification budgets. The decision sits in the quarterly strategy review.
What happens if my ads stop performing?
Quarterly performance review catches drift before it costs serious money. If CPL or CPA drifts more than fifteen percent month-on-month, we hold a mid-quarter review and re-plan. Productised programmes ship with this monitoring as a default deliverable.
How do you handle bilingual ads for Costa Blanca?
Separate ad accounts and audiences per language (English, Spanish, German, Dutch as required), native-speaker creative review, language-specific landing pages, and language-segmented reporting. The four languages are tracked separately so converting English never gets aggregated with browsing German.
Pricing band

From £1,500/month

Tailored band before the call, written quote within two business days.

Time to signal

60-90 days

Measurable movement on the metrics that matter, not vanity reach.

Engagement term

Rolling 90-day cycles

Walk-away rights at every renewal — we’ve never had to.

What you get

6 sub-services

Each scoped on day one, delivered into your portal on a weekly rhythm.

Other services in this pillar

The wider Paid Advertising stack.

Display Advertising sits inside our Paid Advertising pillar — here are the other productised services it stacks alongside, all scoped on day one and delivered on a weekly rhythm.

01

Google Ads

Search, Performance Max, YouTube — intent-led, properly tracked.

02

Meta Ads

Facebook & Instagram — creative-led with proper iteration cadence.

03

LinkedIn Ads

B2B account-based programmes with content, retargeting, lead-gen forms.

04

TikTok Ads

Native creative, spark-ads, conversion campaigns for the right brands.

05

Conversion Tracking

Server-side tagging, GA4, ad-platform conversion API integration.

06

Creative Production

Ad-ready creative — static, motion, UGC, all on-brand.

90-day roadmap

From kick-off to compounding signals.

Every pillar runs the same four-step rhythm. The first three are fixed scope. The fourth is the long game.

Display Advertising 90-day roadmap Day 0 — kick-off Day 14 Day 30 Day 90 1 2 3 4 Discover Audit, interview, stakeholder map Plan Tailored 90-day roadmap signed off Build First measurable signals shipped Compound Quarterly review, long-game cadence

Below: the same rhythm in detail. Every step is fixed-scope, dated, and visible inside your portal.

01 / Discover

Audit and interview.

We map your current state, your stack, and the gap between today and the goal. End of week one.

02 / Plan

Tailored 90-day roadmap.

A written plan with deliverables, owners, and dates. You sign it off before we build. End of week two.

03 / Build

Production cadence.

Weekly delivery into your portal. Progress, assets, and metrics in real time.

04 / Compound

Quarterly review.

Roadmap refreshed against compounding signals. The work keeps paying dividends long after the build.

Typical 12-month outcome trajectory

What success usually looks like inside Paid Advertising.

Cost-per-acquired-customer curve once server-side tracking, creative iteration and proper attribution are running.

Paid Advertising — 12-month outcome trajectory 100% 75% 50% 25% 0% M1 M3 M6 M9 M12
  • M1 Tracking rebuild
  • M3 Creative testing live
  • M6 CAC stabilised
  • M9 Blended CAC visible
  • M12 Profitable scale
Examples of what we ship

What lands in your portal each week.

A representative slice of the deliverables a Paid Advertising engagement produces. Every asset is scoped on day one, dated, and exported at the end of any cycle you choose.

Campaign architecture

Every campaign, ad set, and audience mapped to objective.

PDF + spec

Creative test plan

Hypothesis, variants, sample size, and read-out cadence.

Notion table

Tracking + tagging spec

Server-side tags, GA4 events, ad platform CAPI mapping.

PDF · 10+ pages

Landing-page brief

Layout, copy, conversion-test plan per ad destination.

PDF · 4-6 pages

Weekly ROAS report

Spend, revenue, blended CAC, payback period.

Live dashboard

Quarterly review deck

What worked, what to scale, what to kill, what next.

Slides · 30 pages
Move at your pace

You set the rhythm. We ship to your timeline.

Three production paces, every one with the same fixed-scope discipline. Pick the cadence that fits your business — switch between them at any 90-day boundary.

Default cadence

Standard pace

90-day cycles

A predictable weekly drumbeat. Best for most operators — gives the work room to compound without producing busywork.

  • Cadence Weekly delivery
  • Cycles 90 days, rolling
  • First signal 60-90 days
  • Best for Consistent growth
For launches

Express pace

30-day cycles

Shorter cycles for time-sensitive launches, quarterly campaigns, or when a hard deadline is non-negotiable.

  • Cadence Twice-weekly delivery
  • Cycles 30 days, rolling
  • First signal 14-30 days
  • Best for Launches, sprints
Continuous

Architect pace

Continuous flow

Multi-team, continuous delivery for operators with hard deadlines, multiple locales, or 5+ pillars stacking.

  • Cadence Daily delivery
  • Cycles Continuous
  • First signal Continuous
  • Best for Complex programmes
Inside a 12-week engagement

What happens, week by week.

A concrete walk-through of a Paid Advertising engagement at Standard pace. Every step is fixed-scope, dated, and visible inside your portal.

WK 1

Discovery call + audit kickoff.

Thirty-minute discovery call, full access granted to your stack, and the audit begins the same day. We talk to your team, your customers if you can introduce us, and the people closest to the metric.

Outputs: Audit baseline, stakeholder map
WK 2

Roadmap delivered + signed off.

A written 90-day roadmap with deliverables, owners, dates, and success signals lands inside your portal. We talk it through, you mark it up, you sign it off. Nothing builds before you do.

Outputs: 90-day roadmap PDF, sign-off
WK 3-4

Production starts. First assets land.

The brand voice document, the first wave of content, the first dashboard wires up. Friday-end you see the deliverables tracker move from zero to working. Weekly delivery becomes the rhythm.

Outputs: Brand voice doc, first deliverables
WK 5-8

First measurable signals shipped.

By the end of month two, the first quantitative signal is visible in your dashboard. Pages ranking, leads landing, opens rising, deliverables stacking. We talk weekly, course-correct in writing.

Outputs: Live dashboards, first results read-out
WK 9-12

Compounding kicks in.

Month three is where the work starts paying compounding dividends — the second piece outperforms the first, the second list segment outperforms the first, the second creative cohort beats the baseline.

Outputs: Quarterly read-out, refreshed roadmap
Q2+

Quarterly review + roadmap refresh.

Every 90 days the roadmap is rebuilt against the actual signals. What compounded gets doubled down on. What flatlined gets re-scoped or dropped. Walk-away rights at every cycle — you keep everything either way.

Outputs: Refreshed roadmap, board-ready review pack
Inside your monthly report

Paid Advertising — what you actually see every month.

Every Paid Advertising programme ships a real printed (or PDF) monthly report. No vanity dashboards. No metrics you can’t act on. Here’s the structure.

  • Headline metric: the one number that defines this month
  • Top-three movements and what caused them
  • What we’re testing this month and why
  • Next month’s build queue, prioritised and costed
  • The questions for our quarterly review
Paid Advertising monthly report mockup — Weir Digital Media

Ready to talk Display Advertising?

Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.

Book a 30-min call →
Specialisations

Niches inside the Paid Advertising pillar.

Display Advertising is one of these. The full list shows the long-tail specialisations our Paid Advertising retainer covers — if your niche is not here, ask.

Google Search ads Performance Max YouTube TrueView & bumper Meta Ads (Facebook & Instagram) LinkedIn Ads TikTok Ads Retargeting funnels Lookalike audience modelling Conversion tracking (CAPI) GA4 event setup Server-side tagging Ad creative production A/B creative testing Programmatic display OTT / CTV Audio & podcast ads Shopping campaigns Local-service ads
The contrast

Most Paid Advertising agencies vs. how we run it.

If you have worked with a marketing agency before, you have probably seen the column on the left. Here is what we do instead.

Stop

What most agencies sell

  • Budget burned on Performance Max with no creative iteration plan
  • Conversion tracking broken since iOS 14.5, nobody flagged it
  • Account managers who haven't touched creative, just bid adjustments
  • "ROAS" reported on first-click, not actual blended customer economics
Start

How we run Paid Advertising

  • Creative production AND media buying under one roof, weekly iteration
  • Server-side tagging, GA4 + ad-platform CAPI, deduplicated end-to-end
  • Creative-led account management — new ads tested every week, not quarter
  • Blended CAC reported alongside platform ROAS — the number that matters
Tailored playbooks

Twelve free playbooks — one per industry — for Paid Advertising.

Every industry runs Paid Advertising a little differently. These playbooks are tuned to the specific audit baselines, deliverables and success signals of each vertical we work with.

PLAYBOOK

Paid Advertising for Eco / Energy / Heating / Solar

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Eco / Energy / Heating / Solar.

Open the playbook →
PLAYBOOK

Paid Advertising for Health & Wellbeing

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Health & Wellbeing.

Open the playbook →
PLAYBOOK

Paid Advertising for Real Estate & Property

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Real Estate & Property.

Open the playbook →
PLAYBOOK

Paid Advertising for Automotive

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Automotive.

Open the playbook →
PLAYBOOK

Paid Advertising for Events & Entertainment

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the playbook →
PLAYBOOK

Paid Advertising for Beauty & Personal Care

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Beauty & Personal Care.

Open the playbook →
PLAYBOOK

Paid Advertising for Hospitality, Food & Drink

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Hospitality, Food & Drink.

Open the playbook →
PLAYBOOK

Paid Advertising for Trades & Home Services

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Trades & Home Services.

Open the playbook →
PLAYBOOK

Paid Advertising for Professional Services & B2B

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Professional Services & B2B.

Open the playbook →
PLAYBOOK

Paid Advertising for Recruitment & Careers

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Recruitment & Careers.

Open the playbook →
PLAYBOOK

Paid Advertising for Combat Sports & Fitness

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Combat Sports & Fitness.

Open the playbook →
PLAYBOOK

Paid Advertising for Personal Brands & Creators

Paid Advertising tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the playbook →

Browse all 144 playbooks →

Local programmes

Paid Advertising in twenty locations.

UK South Coast and Costa Blanca — tap a location for the local programme tuned to that buyer market.

Free playbook

The Server-Side Tracking + Creative Engine

How we ship server-side tagging, GA4 + ad-platform CAPI, dedupe, and creative-led account management that lowers blended CAC quarter on quarter.

No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.

The cost of waiting

Every week of broken tracking is budget spent without a feedback loop.

Server-side tagging takes a fortnight to deploy properly. The campaigns running while it is broken are guessing. Every pound spent without proper attribution is a pound that never tells you what to do next.

Book the discovery call →
What stays yours forever

You own everything we build — from day one.

No proprietary lock-in. No "the agency keeps it." Six guarantees that travel with you whether you renew or walk.

01

A written 90-day roadmap

Owners, dates, deliverables, success signals — ready to hand to any successor team.

02

Every asset under your domain

Pages, copy, creative, automations, dashboards — all hosted, owned, and exportable by you.

03

Documented brand voice + design system

The reference your future writers, designers and freelancers actually follow.

04

Tracking + reporting infrastructure

GA4, server-side tags, CRM dashboards, weekly portal reports — transparent, auditable, yours.

05

A quarterly compounding loop

Roadmap refreshed against actual signals every 90 days — no rolling busywork.

06

No proprietary lock-in

Every tool is industry-standard. Walk away at any 90-day boundary with everything intact.

Pricing bands

Three productised bands. Tailored quote within two business days.

Every Paid Advertising engagement is scoped on day one and quoted in writing. The bands below are where most operators land — we’ll send a tailored band before the discovery call so you know whether we’re in the right room.

Foundation

£1,500–3,000

per month · 90-day cycles

For founder-led service businesses up to ~£1m turnover that need a single pillar running properly.

  • 1 pillar productised, scoped on day one
  • ~6 deliverables per week into your portal
  • Founder time: ~30 min per week
  • Setup: full audit + 90-day roadmap in week one
  • Ownership: every asset under your domain
  • Walk-away rights at every 90-day boundary
Book a Foundation call →
Architect

£6,000+

per month · 90-day cycles

For multi-location operators at £5m+ stacking 5+ pillars across two locales.

  • 5+ pillars stacked, with a dedicated architect
  • ~20+ deliverables per week, multi-locale
  • Founder time: ~2 hrs per week
  • Setup: full strategy programme + ops architecture
  • Bilingual EN/ES across UK + Costa Blanca
  • Board-ready quarterly reporting + custom dashboards
Book an Architect call →

All bands run on rolling 90-day cycles. No lock-in, no auto-renew traps, no proprietary tooling. Quoted in writing within two business days of the discovery call.

Three ways to get this work done

You don’t have to hire us to use our Paid Advertising system.

Most operators start by reading the playbook, then book a call when they have a specific blocker. A few want a senior pair of hands embedded for a sprint. Pick the entry point that matches the next 90 days — you can move between them at any cycle.

DIY · Self-serve

Read the Paid Advertising playbook

For founders and in-house teams running paid advertising themselves. Free, no email-gate.

From £0

12 free playbooks · templates from £49

The same audit checklist, GA4 spec, deliverable templates and 90-day roadmap we run on retainer. Read, copy, run.

  • Pillar playbook — 50+ pages of real practitioner detail
  • Audit checklist — the 8–10 things we check in week one
  • Industry adaptations — how it plays in your vertical
  • Office hours twice a month for review and questions
Open the playbook →
DWY · Done with you

Coaching & embedded sprints

For teams that have the hands but want a senior paid advertising practitioner reviewing the work each week.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom-built course for your stack and industry, plus optional embedded sprints when a deadline bites.

  • Weekly 90-minute coaching with a named senior practitioner
  • Custom course built for your team and tools
  • Embedded sprints — we sit in your tools for 1–2 weeks
  • Audit pack with named owners and dated next steps
See coaching plans →
Most chosen
DFY · Done for you

Productised Paid Advertising retainer

We run the pillar end-to-end on rolling 90-day cycles. Fixed scope, fixed weekly delivery, no traps.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. Server-side tracking from form-fill to closed-won, weekly delivery into your portal, walk-away rights at every cycle.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery against fixed scope — no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
FAQ

Honest answers, before the call.

Six questions we get asked on almost every Display Advertising discovery call. If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

Twelve industries

Paid Advertising — tuned to your sector

Every productised programme is built off the same twelve-pillar method, but the deliverables, the cadence, and the language flex by industry. Pick yours below to see how Paid Advertising looks for your sector.

Eco / Energy / Heating / Solar

Solar installers, MCS heat-pump engineers, retrofit specialists, EV-charge installers

Industry hub → Playbook →

Trades & Home Services

Builders, electricians, plumbers, kitchen-and-bath, landscaping, decorators

Industry hub → Playbook →

Health & Wellbeing

Private GPs, physios, dental, aesthetics, mental health, allied health

Industry hub → Playbook →

Beauty & Personal Care

Salons, aestheticians, brow studios, lash technicians, hair-loss specialists

Industry hub → Playbook →

Hospitality, Food & Drink

Restaurants, hotels, wedding venues, distilleries, specialty F&B

Industry hub → Playbook →

Real Estate & Property

Estate agents, lettings, property management, holiday rentals, developers

Industry hub → Playbook →

Automotive

Dealerships, indie workshops, MOT centres, classic-car restorers, paint & body

Industry hub → Playbook →

Events & Entertainment

Venues, agencies, performers, festival operators, AV companies

Industry hub → Playbook →

Combat Sports & Fitness

Boxing gyms, MMA, BJJ, strength & conditioning, PT studios

Industry hub → Playbook →

Professional Services & B2B

Consultancies, accountancies, law firms, B2B SaaS, agencies

Industry hub → Playbook →

Recruitment & Careers

Recruitment agencies, executive search, careers coaching, candidate-led brands

Industry hub → Playbook →

Personal Brands & Creators

Founders, coaches, consultants, creators, advisors

Industry hub → Playbook →

Ready to begin

Start your Display Advertising project.

Thirty-minute discovery call, free, no commitment. We’ll confirm the right pillar (or programme), send a tailored band before the call and a written proposal within two business days.

Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants