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LinkedIn SMM Services

Effective LinkedIn marketing for professionals. Our LinkedIn SMM services help you establish a strong professional presence, connect with industry leaders, and generate leads. We create and share valuable content, optimise […]

Start your LinkedIn SMM Services project → See case studies
Typical 90-day deltas

What moves on a Social Media Management retainer.

Median shifts we see across 90-day cycles. Names of operators initialised by request — we walk you through the named-client sets on the discovery call.

Part of the pillar Social Media Management LinkedIn SMM Services is one of the productised services we deliver inside the Social Media Management retainer. Tap through to the full pillar to see the surrounding stack.
Open the pillar →

Three things every LinkedIn SMM Services engagement is.

Productised

Fixed scope, fixed deliverables, predictable price band. No surprise invoices, no scope creep.

Local first

UK and Costa Blanca, EN/ES delivery, real grasp of how local search and reputation actually work.

Owned outputs

Site, content, lists, pipelines, automations — you own all of it from day one. No lock-in.

Pricing band

From £1,500/month

Tailored band before the call, written quote within two business days.

Time to signal

60-90 days

Measurable movement on the metrics that matter, not vanity reach.

Engagement term

Rolling 90-day cycles

Walk-away rights at every renewal — we’ve never had to.

What you get

6 sub-services

Each scoped on day one, delivered into your portal on a weekly rhythm.

Other services in this pillar

The wider Social Media Management stack.

LinkedIn SMM Services sits inside our Social Media Management pillar — here are the other productised services it stacks alongside, all scoped on day one and delivered on a weekly rhythm.

01

Content Production

Photo, video, graphic, copy — a fixed weekly volume per platform.

02

Scheduling

Multi-platform calendar, approval flow, queueing, publish slots.

03

Community

DMs, comments, mentions answered on a SLA your audience can feel.

04

Analytics

The metrics that matter — reach, save, share, click, lead, deal.

05

Creative Strategy

Monthly hook tests, format experiments, trend evaluation.

06

Influencer & UGC

Sourcing, briefing, contracts, performance reporting.

Effective LinkedIn marketing for professionals. Our LinkedIn SMM services help you establish a strong professional presence, connect with industry leaders, and generate leads. We create and share valuable content, optimise your profile, and run targeted ad campaigns to enhance your LinkedIn engagement.

90-day roadmap

From kick-off to compounding signals.

Every pillar runs the same four-step rhythm. The first three are fixed scope. The fourth is the long game.

LinkedIn SMM Services 90-day roadmap Day 0 — kick-off Day 14 Day 30 Day 90 1 2 3 4 Discover Audit, interview, stakeholder map Plan Tailored 90-day roadmap signed off Build First measurable signals shipped Compound Quarterly review, long-game cadence

Below: the same rhythm in detail. Every step is fixed-scope, dated, and visible inside your portal.

01 / Discover

Audit and interview.

We map your current state, your stack, and the gap between today and the goal. End of week one.

02 / Plan

Tailored 90-day roadmap.

A written plan with deliverables, owners, and dates. You sign it off before we build. End of week two.

03 / Build

Production cadence.

Weekly delivery into your portal. Progress, assets, and metrics in real time.

04 / Compound

Quarterly review.

Roadmap refreshed against compounding signals. The work keeps paying dividends long after the build.

Typical 12-month outcome trajectory

What success usually looks like inside Social Media Management.

Indicative organic reach curve. Consistency beats virality — the 18-month creator outperforms the 4-week creator on every meaningful metric.

Social Media Management — 12-month outcome trajectory 100% 75% 50% 25% 0% M1 M3 M6 M9 M12
  • M1 Voice + production cadence
  • M3 Hooks tested weekly
  • M6 Reach compounds
  • M9 Owned audience emerging
  • M12 Inbound from socials
Examples of what we ship

What lands in your portal each week.

A representative slice of the deliverables a Social Media Management engagement produces. Every asset is scoped on day one, dated, and exported at the end of any cycle you choose.

Content calendar

Every post per platform with hook, format, asset, owner.

Notion · 4-week view

Hook bank

Tested opening hooks ranked by completion and engagement.

Notion table

Ad creative kit

Static and motion creative variants per ad platform.

Figma + assets

Community playbook

DM, comment, mention SLAs and templated responses.

PDF · 8-12 pages

Performance dashboard

Reach-to-revenue attribution per platform.

Live dashboard

Influencer brief

Targeting, deliverables, KPIs, and contract template.

PDF · 4-6 pages
Move at your pace

You set the rhythm. We ship to your timeline.

Three production paces, every one with the same fixed-scope discipline. Pick the cadence that fits your business — switch between them at any 90-day boundary.

Default cadence

Standard pace

90-day cycles

A predictable weekly drumbeat. Best for most operators — gives the work room to compound without producing busywork.

  • Cadence Weekly delivery
  • Cycles 90 days, rolling
  • First signal 60-90 days
  • Best for Consistent growth
For launches

Express pace

30-day cycles

Shorter cycles for time-sensitive launches, quarterly campaigns, or when a hard deadline is non-negotiable.

  • Cadence Twice-weekly delivery
  • Cycles 30 days, rolling
  • First signal 14-30 days
  • Best for Launches, sprints
Continuous

Architect pace

Continuous flow

Multi-team, continuous delivery for operators with hard deadlines, multiple locales, or 5+ pillars stacking.

  • Cadence Daily delivery
  • Cycles Continuous
  • First signal Continuous
  • Best for Complex programmes
Inside a 12-week engagement

What happens, week by week.

A concrete walk-through of a Social Media Management engagement at Standard pace. Every step is fixed-scope, dated, and visible inside your portal.

WK 1

Discovery call + audit kickoff.

Thirty-minute discovery call, full access granted to your stack, and the audit begins the same day. We talk to your team, your customers if you can introduce us, and the people closest to the metric.

Outputs: Audit baseline, stakeholder map
WK 2

Roadmap delivered + signed off.

A written 90-day roadmap with deliverables, owners, dates, and success signals lands inside your portal. We talk it through, you mark it up, you sign it off. Nothing builds before you do.

Outputs: 90-day roadmap PDF, sign-off
WK 3-4

Production starts. First assets land.

The brand voice document, the first wave of content, the first dashboard wires up. Friday-end you see the deliverables tracker move from zero to working. Weekly delivery becomes the rhythm.

Outputs: Brand voice doc, first deliverables
WK 5-8

First measurable signals shipped.

By the end of month two, the first quantitative signal is visible in your dashboard. Pages ranking, leads landing, opens rising, deliverables stacking. We talk weekly, course-correct in writing.

Outputs: Live dashboards, first results read-out
WK 9-12

Compounding kicks in.

Month three is where the work starts paying compounding dividends — the second piece outperforms the first, the second list segment outperforms the first, the second creative cohort beats the baseline.

Outputs: Quarterly read-out, refreshed roadmap
Q2+

Quarterly review + roadmap refresh.

Every 90 days the roadmap is rebuilt against the actual signals. What compounded gets doubled down on. What flatlined gets re-scoped or dropped. Walk-away rights at every cycle — you keep everything either way.

Outputs: Refreshed roadmap, board-ready review pack

Ready to talk LinkedIn SMM Services?

Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.

Book a 30-min call →
Industry hubs

Industries we serve in this pillar.

Open the full hub for any vertical to see how LinkedIn SMM Services stacks alongside the rest of our work in that industry.

Industry

Beauty & Personal Care

LinkedIn SMM Services tuned to the buyer journey, regulatory backdrop and proof model of Beauty & Personal Care.

Open the hub → Industry

Hospitality, Food & Drink

LinkedIn SMM Services tuned to the buyer journey, regulatory backdrop and proof model of Hospitality, Food & Drink.

Open the hub → Industry

Combat Sports & Fitness

LinkedIn SMM Services tuned to the buyer journey, regulatory backdrop and proof model of Combat Sports & Fitness.

Open the hub → Industry

Events & Entertainment

LinkedIn SMM Services tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the hub → Industry

Personal Brands & Creators

LinkedIn SMM Services tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the hub →
Specialisations

Niches inside the Social Media Management pillar.

LinkedIn SMM Services is one of these. The full list shows the long-tail specialisations our Social Media Management retainer covers — if your niche is not here, ask.

Content production Short-form video Long-form YouTube Photography for social Scheduling & calendaring Community management Organic social strategy Paid social campaigns Influencer programmes UGC sourcing TikTok strategy Instagram Reels & Stories LinkedIn thought-leadership Twitter / X presence Facebook groups Pinterest for e-commerce Crisis-response social Live-event coverage
The contrast

Most Social Media Management agencies vs. how we run it.

If you have worked with a marketing agency before, you have probably seen the column on the left. Here is what we do instead.

Stop

What most agencies sell

  • Engagement-bait posts chasing likes that never produce a buyer
  • Content posted on the schedule that suits the agency, not the algorithm
  • DMs and comments left for 72 hours while leads cool
  • Vanity-metric reports that ignore reach-to-revenue attribution
Start

How we run Social Media Management

  • Hooks tested weekly, formats iterated monthly, signal beats noise
  • Platform-native creative produced to a fixed weekly volume per channel
  • Community SLA — DMs and comments answered inside the same business day
  • Reach, save, share, click, lead, deal — all tracked in one dashboard
Pillar pairings

What pairs well with the Social Media Management pillar.

No pillar runs in isolation. These are the pillars we most often stack alongside Social Media Management — and why.

Pillar pairing

Content & Editorial

Long-form pillars get repurposed into platform-native social formats.

Open the pillar → Pillar pairing

Paid Advertising

Organic creative learns what works; paid scales the winners.

Open the pillar → Pillar pairing

Brand & Design

A consistent visual system is what makes platform-native content feel premium.

Open the pillar → Pillar pairing

Digital PR & Reputation

Earned coverage gets amplified through social; social signals fuel earned PR.

Open the pillar →
Tailored playbooks

Twelve free playbooks — one per industry — for Social Media Management.

Every industry runs Social Media Management a little differently. These playbooks are tuned to the specific audit baselines, deliverables and success signals of each vertical we work with.

PLAYBOOK

Social Media Management for Eco / Energy / Heating / Solar

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Eco / Energy / Heating / Solar.

Open the playbook → PLAYBOOK

Social Media Management for Health & Wellbeing

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Health & Wellbeing.

Open the playbook → PLAYBOOK

Social Media Management for Real Estate & Property

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Real Estate & Property.

Open the playbook → PLAYBOOK

Social Media Management for Automotive

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Automotive.

Open the playbook → PLAYBOOK

Social Media Management for Events & Entertainment

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the playbook → PLAYBOOK

Social Media Management for Beauty & Personal Care

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Beauty & Personal Care.

Open the playbook → PLAYBOOK

Social Media Management for Hospitality, Food & Drink

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Hospitality, Food & Drink.

Open the playbook → PLAYBOOK

Social Media Management for Trades & Home Services

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Trades & Home Services.

Open the playbook → PLAYBOOK

Social Media Management for Professional Services & B2B

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Professional Services & B2B.

Open the playbook → PLAYBOOK

Social Media Management for Recruitment & Careers

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Recruitment & Careers.

Open the playbook → PLAYBOOK

Social Media Management for Combat Sports & Fitness

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Combat Sports & Fitness.

Open the playbook → PLAYBOOK

Social Media Management for Personal Brands & Creators

Social Media Management tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the playbook →

Browse all 144 playbooks →

Local programmes

Social Media Management in twenty locations.

UK South Coast and Costa Blanca — tap a location for the local programme tuned to that buyer market.

Bournemouth Poole Christchurch Southampton Winchester Salisbury Dorchester Weymouth Ringwood New Forest Jávea / Xàbia Dénia Moraira Calpe / Calp Altea Benidorm Alicante Benissa Teulada Pego
Free playbook

The Platform-Native Content System

Our weekly production cadence, hook-testing framework and reach-to-revenue attribution model for organic + paid social.

No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.

The cost of waiting

Every week of inconsistent posting is compounding decay in your reach.

Platform algorithms reward consistency more than virality. A creator posting twice a week for 18 months out-reaches a creator posting daily for a month. The compounding works the other way too — gaps get punished.

Book the discovery call →
Proof

Recent work.

A small selection of recent LinkedIn SMM Services-adjacent work. Most of our case studies sit behind NDAs — we’ll walk you through the full set on the call.

CASE STUDY

Eco Roofing & Exteriors

Active monthly retainer with Sean Brown, Nottinghamshire — local SEO, paid search and reputation programme delivering steady residential and commercial roofing leads.

Read CASE STUDY

Caroline Lita Design

Read CASE STUDY

Starks Electrical Services

Read
What stays yours forever

You own everything we build — from day one.

No proprietary lock-in. No "the agency keeps it." Six guarantees that travel with you whether you renew or walk.

01

A written 90-day roadmap

Owners, dates, deliverables, success signals — ready to hand to any successor team.

02

Every asset under your domain

Pages, copy, creative, automations, dashboards — all hosted, owned, and exportable by you.

03

Documented brand voice + design system

The reference your future writers, designers and freelancers actually follow.

04

Tracking + reporting infrastructure

GA4, server-side tags, CRM dashboards, weekly portal reports — transparent, auditable, yours.

05

A quarterly compounding loop

Roadmap refreshed against actual signals every 90 days — no rolling busywork.

06

No proprietary lock-in

Every tool is industry-standard. Walk away at any 90-day boundary with everything intact.

Pricing bands

Three productised bands. Tailored quote within two business days.

Every Social Media Management engagement is scoped on day one and quoted in writing. The bands below are where most operators land — we’ll send a tailored band before the discovery call so you know whether we’re in the right room.

Foundation

£1,500–3,000

per month · 90-day cycles

For founder-led service businesses up to ~£1m turnover that need a single pillar running properly.

  • 1 pillar productised, scoped on day one
  • ~6 deliverables per week into your portal
  • Founder time: ~30 min per week
  • Setup: full audit + 90-day roadmap in week one
  • Ownership: every asset under your domain
  • Walk-away rights at every 90-day boundary
Book a Foundation call →
Most chosen Compound

£3,000–6,000

per month · 90-day cycles

For SMEs at ~£1–5m turnover stacking 2-4 pillars to compound multi-channel.

  • 2-4 pillars stacked, sequenced for compounding
  • ~12 deliverables per week into your portal
  • Founder time: ~60 min per week
  • Setup: cross-pillar roadmap + integration map
  • Ownership + portal access for your whole team
  • Quarterly cross-pillar review with strategy reset
Book a Compound call →
Architect

£6,000+

per month · 90-day cycles

For multi-location operators at £5m+ stacking 5+ pillars across two locales.

  • 5+ pillars stacked, with a dedicated architect
  • ~20+ deliverables per week, multi-locale
  • Founder time: ~2 hrs per week
  • Setup: full strategy programme + ops architecture
  • Bilingual EN/ES across UK + Costa Blanca
  • Board-ready quarterly reporting + custom dashboards
Book an Architect call →

All bands run on rolling 90-day cycles. No lock-in, no auto-renew traps, no proprietary tooling. Quoted in writing within two business days of the discovery call.

Three ways to get this work done

You don’t have to hire us to use our Social Media Management system.

Most operators start by reading the playbook, then book a call when they have a specific blocker. A few want a senior pair of hands embedded for a sprint. Pick the entry point that matches the next 90 days — you can move between them at any cycle.

DIY · Self-serve

Read the Social Media Management playbook

For founders and in-house teams running social media management themselves. Free, no email-gate.

From £0

12 free playbooks · templates from £49

The same audit checklist, GA4 spec, deliverable templates and 90-day roadmap we run on retainer. Read, copy, run.

  • Pillar playbook — 50+ pages of real practitioner detail
  • Audit checklist — the 8–10 things we check in week one
  • Industry adaptations — how it plays in your vertical
  • Office hours twice a month for review and questions
Open the playbook →
DWY · Done with you

Coaching & embedded sprints

For teams that have the hands but want a senior social media management practitioner reviewing the work each week.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom-built course for your stack and industry, plus optional embedded sprints when a deadline bites.

  • Weekly 90-minute coaching with a named senior practitioner
  • Custom course built for your team and tools
  • Embedded sprints — we sit in your tools for 1–2 weeks
  • Audit pack with named owners and dated next steps
See coaching plans →
Most chosen
DFY · Done for you

Productised Social Media Management retainer

We run the pillar end-to-end on rolling 90-day cycles. Fixed scope, fixed weekly delivery, no traps.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. Server-side tracking from form-fill to closed-won, weekly delivery into your portal, walk-away rights at every cycle.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery against fixed scope — no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
FAQ

Honest answers, before the call.

Six questions we get asked on almost every LinkedIn SMM Services discovery call. If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

How does LinkedIn SMM Services fit into your Social Media Management pillar?

LinkedIn SMM Services is one of the productised services inside our Social Media Management retainer. You can engage it as a standalone deliverable, but the leverage comes from running it inside the wider Social Media Management programme — where it inherits the audit, the roadmap, the reporting cadence, and the integration into your other pillars.

Can we buy LinkedIn SMM Services on its own without the full pillar?

Yes. LinkedIn SMM Services is available as a standalone scope when that is the right shape for your business. We will tell you on the discovery call whether running it inside the Social Media Management pillar would compound harder, but you decide.

Is LinkedIn SMM Services right for our size of business?

We work with founder-led service businesses and SMEs from 10 to 200 staff, typically GBP 500K to 20M turnover, across the UK and the Costa Blanca. If you sit either side of that range we’ll tell you on the call — we won’t take work that isn’t a fit.

Do you measure success in revenue or in vanity metrics?

Revenue, qualified pipeline, and cost-per-acquired-customer come first. Rankings, traffic, impressions, and engagement are diagnostic — useful, but secondary. Every monthly report ties activity back to commercial outcomes.

What does LinkedIn SMM Services cost?

LinkedIn SMM Services is normally scoped as part of the Social Media Management pillar (Foundation from £1,500–3,000/month, Compound from £3,000–6,000/month, Architect from £6,000+/month). Standalone scopes start lower — we will send a tailored band before the discovery call and a written quote within two business days.

Will you guarantee specific results or rankings?

No, and run from anyone who does. We guarantee the work — the audit, on-page, technical depth, content cadence, automation, and reporting — to a documented standard, every week. Outcomes follow. If they don’t move within the time-to-signal window we sit down and rebuild the plan together. You walk away with everything we’ve built, every cycle.

What if LinkedIn SMM Services doesn’t work for us?

You own everything we build — site, content, lists, pipelines, automations — from day one. There are no proprietary tools to lock you in. We work in 90-day cycles and either side can decline to renew at the end of any cycle.

Keep going

Related content for LinkedIn SMM Services readers.

Three more places to look next — a sibling pillar that often pairs, a popular playbook combo for this pillar, and the problem we diagnose most often that this pillar fixes.

Sibling pillar

Content & Editorial

Social is content repurposed for distribution. The pillar pages are written once, posted many times.

Open the pillar → Top playbook combo

LinkedIn SMM Services for Beauty & Personal Care

The deepest cluster we run for this pillar. Read the audit baseline, six deliverables, success signals and the 90-day roadmap — all tuned to the vertical.

Read the playbook → Problem this fixes

Content feels generic

Symptoms, root cause, the WDM diagnostic, the fix roadmap, and tools we use. Plus the £750 written audit if you want a second pair of eyes.

Open the diagnosis →
Ready to begin

Start your LinkedIn SMM Services project.

Thirty-minute discovery call, free, no commitment. We’ll confirm the right pillar (or programme), send a tailored band before the call and a written proposal within two business days.

Start your LinkedIn SMM Services project → Open the Social Media Management pillar
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants