Calculator-led, content-led, and tool-led lead generation. We build the qualifying tool, the routing infrastructure, and the CRM intake — so the lead arrives pre-qualified with project specs already attached.
Lead-gen engagements engineered to produce pre-qualified leads with the project specs declared by the user during the qualifying flow. Calculator outputs, eligibility checkers, assessor lookups, comparison tools — each is the qualifying gate.
Discovery — 20-minute fit conversation. We map the existing operational shape, target verticals, and qualifying-lead criteria. No spec deck — operator-to-operator.
Architecture — we design the page-set architecture (template × variable matrix), schema markup strategy, lead-routing destination, and ramp-up cadence. Deliverable: written architecture brief.
Build — we ship the production system: programmatic templates, content generation pipeline, schema integration, CRM lead intake. Typical timeline: 2-6 weeks depending on volume.
Iterate — once live, we iterate on conversion data: tweaking templates, expanding to new variables, optimising the qualifying flow.
20-minute fit conversation. No deck, no upsell. We'll either be the right shape or we won't, and the conversation is for both of us to figure that out.
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