Weir Digital Media
Portfolio · 2026

Programmatic SEO, calculator-led lead gen, and self-hosted infrastructure.

Selected case studies from recent engagements — most spanning multi-domain networks, working calculators, CRM integration, and editorial depth.

Selected case studies

Each case study covers the brief, the architecture, the work shipped, and where measurable, the outcome. Lead-volume and conversion metrics are published in 6-month updates as soon as a meaningful sample exists.

Network · Programmatic SEO

The Sovereign Architect — 26,000+ programmatic SEO pages across 8 sites

Eight domains, 26,300 unique programmatic pages, three self-hosted CRM instances, five working calculators, and a self-hosted newsletter platform — all built and shipped over a sin…

26,300+Pages indexed
8Domains live
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Sector hub · 14-day build

UKFM — facilities-management hub launched in 14 days

UKFM needed a digital footprint big enough that a B2B procurement team Googling "office cleaning Cardiff" or "M&E maintenance Manchester" would find them. We built it in two weeks.…

1,265Pages live
14 daysTime to launch
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Vertical network · 3,795 pages

Healthy Homes Network — connecting UK households to PAS 2035 assessors

A 15-service × 253-city network for qualified PAS 2035 assessors, with a working assessor-lookup tool and conditional FAQ logic that adapts to the page topic.…

15Service categories
253City pages
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Calculator-led · 1,265 pages

EcoSaving Hub — calculator-led lead generation for the UK retrofit market

Calculator-led pages outperform standard service landing pages by 3-5× on conversion rate. We built five working calculators and 1,265 supporting city-specific landing pages for th…

5Calculators
1,265Programmatic city pages
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Government grant · 360 pages

GreenHomeGrants.co.uk — 360 Local Authority eligibility landing pages

A 360-page network covering every UK Local Authority's ECO4 grant landscape, with a working eligibility checker that pre-qualifies households before connecting them to a verified i…

360Local Authority pages
4Eligibility flows
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Institutional rebuild · 11 pages

CMW Consultants — institutional rebuild for cross-border commodity advisory

CMW Consultants needed an editorial rebuild that signalled institutional gravity to commodity trading desks, sovereign procurement teams, and DFI counterparties — without revealing…

11Editorial pages
4Service verticals
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Personal brand · 80+ pages

JoshWeir.uk — personal-brand hub for the Sovereign Architect thesis

A personal-brand hub that signals operator-level depth on sovereign infrastructure, AI orchestration, and emerging-market eco-development — without exposing the internal toolchain.…

7Pillar pages
35Spoke articles
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Newsletter · self-hosted

The Sovereign Architect newsletter — self-hosted at lists.weirdigital.media

A fully self-hosted newsletter platform — opt-in flow, branded templates, full DKIM/SPF/DMARC alignment — that won't go away when the next SaaS round of pricing changes lands.…

$0Cost per 1K subscribers
NoneVendor lock-in
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If you're considering a similar engagement

We work on programmatic SEO networks, calculator-led lead-gen builds, and editorial rebuilds for institutional or B2B brands. We don't take on-spec retainer work — every engagement is project-scoped with a defined ship deadline.

Talk to us about programmatic SEO →