Government grant · 360 pages

GreenHomeGrants.co.uk — 360 Local Authority eligibility landing pages

A 360-page network covering every UK Local Authority's ECO4 grant landscape, with a working eligibility checker that pre-qualifies households before connecting them to a verified installer.

ECO4Local AuthoritiesGrant Eligibility

Local Authority pages

360

every UK LA covered

Eligibility flows

income, benefit, condition, EPC

Pre-qualified leads

~30%

better routing efficiency

Calculator

Working

7-question flow

The problem with grant signposting

UK government home-energy grants — particularly the ECO4 scheme — are notoriously difficult for households to navigate. Most signposting sites are content-thin, give generic advice, and don't actually filter unqualified traffic before routing it to installers.

The result: installers waste time on ineligible leads, households waste time on a process they were never going to qualify for, and the overall conversion rate is poor.

What we built

One landing page per Local Authority (360 total) — covering eligibility criteria specific to that LA's flexible eligibility scheme (LA Flex)
A 7-question eligibility checker that pre-qualifies households against the four ECO4 routes (income-based, benefit-based, health-condition-based, EPC-rating-based)
Live reading of LA Flex statement of intent across the country (where published)
Pre-qualified leads route to the relevant installer panel with eligibility status attached as a custom field

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