Weir Digital Media
Vertical network · 3,795 pages

Healthy Homes Network — connecting UK households to PAS 2035 assessors

A 15-service × 253-city network for qualified PAS 2035 assessors, with a working assessor-lookup tool and conditional FAQ logic that adapts to the page topic.

Health & BuildingsLead GenPAS 2035
Service categories
15
all assessor-based
City pages
253
every UK city ≥5K pop
Total pages
3,795
unique URLs
Assessor pool
TrustMark
live API integration

The brief

Healthy Homes Network is a referral hub for UK households who want a qualified retrofit/EPC assessor. The directory pulls from the live TrustMark database to surface accredited assessors in the user's area.

Why this niche needs help

Most "find a tradesperson" sites take broad listings without verifying credentials. PAS 2035 (the UK retrofit standard) requires a specific accreditation pathway — and the TrustMark register is the authoritative source for who can legally sign off whole-house retrofit measures.

We built a service-specific page architecture that maps each assessor service to the relevant TrustMark category, so a user searching for "thermal bridging assessor Bristol" gets a page that lists only assessors who are accredited for that specific scope.

What we shipped

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