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DWY · Custom courses

The one asset your team will still use in five years — built for your business, owned by you.

Custom-built courses tuned to your industry, stack and team size. Not a recycled cohort — a course written for your business that ramps new hires in days, not months. Bundled with Cohort plans, or commissioned as a standalone build.

12
Avg modules per course
30
Day build time
100%
You own the IP
3
Export formats
12
Industries supported
Three use cases

Who commissions a custom course.

Three real reasons businesses commission a custom course. Two of them have nothing to do with marketing — they’re about scale, onboarding, and turning expertise into a sellable asset.

Use case 1

Onboard new hires fast

  • Marketing manager + 2–5 person team that grows quickly
  • New hires take 3–6 months to ramp; want them productive in 30 days
  • Course becomes the curriculum: video + reference + exercises
  • Hosted on your Notion / TutorLMS / hosted LMS
Use case 2

Productise your expertise

  • You have decades of expertise, want to package it for clients
  • Course becomes a sellable asset on your own LMS
  • You set the price, keep 100% of the revenue, control the brand
  • Update the course any time as your stack evolves
Use case 3

Standardise team output

  • Multi-location operator with inconsistent quality across sites
  • Course becomes the SOP every location works from
  • Embed test/quiz checkpoints to verify understanding
  • Quarterly updates as the canon evolves
Anatomy of a module

What every module contains.

Each module is built the same way: video walkthrough, written reference, practical exercise, real example from your industry, and SOP-ready download. Twelve modules per course on average.

Video walkthrough

8–15 min screen-recorded walkthrough. Captions auto-generated, transcript included.

Video · MP4 + HLS

Written reference

2,000–3,500 word written deep-dive that doesn’t just paraphrase the video.

Reference · Markdown + PDF

Practical exercise

A scoped exercise the learner runs in their own tools, with success criteria.

Exercise · Notion

Industry example

A real, sanitised example from your industry showing the module applied end-to-end.

Example · Case study

SOP download

Standard operating procedure your team uses each time they ship this work.

SOP · PDF + Notion

Test & checkpoint

5-question quiz at the end of each module. Checkpoint pass before moving on.

Quiz · LMS-native
Pricing

Three ways to get a course built.

Bundled with Cohort plans, commissioned as a standalone build, or scoped at scale for multi-vertical operators.

Bundled with Cohort

£1,500

per month · rolling

Custom course built progressively over the first 90 days of a Cohort plan.

  • Course shipped progressively across cycle 1 (12 modules)
  • Course updated each subsequent cycle
  • All Cohort plan benefits included
  • Switch up to standalone build at any time
Book Cohort call →
Multi-course programme

£15,000+

3 courses · 60-day build

For multi-vertical or multi-location operators that need 3+ industry-specific courses.

  • 3 to 6 custom courses, each tuned to a vertical or location
  • Shared content management spine across all courses
  • Quarterly content review baked in for 12 months
  • Optional white-label LMS implementation included
  • You own all IP, all 12 months
Book a discovery call →

All courses include export rights to PDF, Notion and LMS-ready SCORM. You can update or sell the course any time. We never license content back to you.

FAQ

Six questions about custom courses.

How is this different from buying an off-the-shelf course?

Off-the-shelf courses are written for everyone, which means they’re tuned to no one. A custom course is written specifically for your industry, your stack, your team size, your tone. New hires onboard 3× faster as a result.

Who writes the course content?

A senior practitioner who has shipped the work in your industry. We never use offshore writers, AI-only output, or junior content teams.

Where is the course hosted?

Wherever you want — Notion, TutorLMS, Teachable, Thinkific, your own LMS. We’ll recommend the right host for your use case but the choice is yours.

Can I sell the course on?

Yes — you own the IP outright. Sell it, license it, or use it internally only. We never claim a royalty.

How long does a course build take?

30 days for a standalone 12-module course. Bundled-with-Cohort builds are progressive across cycle 1 (90 days) so the team can absorb each module as it lands.

Will the course need updates?

The canon evolves, so yes. Cohort plans include progressive updates each cycle. Standalone courses can be updated by us on a quarterly retainer (£750/quarter) or by your team using the Notion source.

Ready to begin

Commission your custom course.

30-min discovery call, free, no commitment. We’ll send a tailored scope and quote within two business days.

Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants