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Three ways to work with us

You don’t have to hire us to use our system. Pick the speed and depth that fits the next ninety days.

Free playbooks if you want to run it yourself. Coaching, custom courses and embedded sprints if your team needs a senior practitioner each week. Productised retainers if you want it shipped for you. Move between them at any cycle.

See the three ways → Book a discovery call
144
Free playbooks
3
Coaching plans
3
Productised bands
90
Day rolling cycles
0
Long-term contracts
Pick your entry point

Free, coached, or productised — same canon, three speeds.

Every offer in this page runs on the same playbook canon. The difference is who runs the work, how often we sit together, and how much you pay.

DIY · Self-serve

The Playbooks Library

For founders and in-house teams who want to run it themselves with the same playbooks we use on retainer.

From £0

144 free playbooks · templates from £49

Read the playbook, copy the templates, run the audits in your own tools. Quarterly office hours for review and questions.

  • 144 free playbooks — 12 pillars × 12 industries
  • Audit checklists, GA4 specs, SOPs — from £49
  • Quarterly office hours — bring your work, get reviewed
  • Industry-standard tools only — nothing proprietary
  • No email-gate on the playbooks
Browse the library →
DWY · Done with you

Coaching & Custom Courses

For teams that have the hands but want a senior practitioner reviewing the work each week.

From £750 / mo

Coaching · cohorts · sprints

Weekly 1:1 or team coaching, custom-built courses for your stack and industry, plus embedded sprints when a deadline bites.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built for your team and tools
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
  • Direct line to the practitioner running your pillar
See coaching plans →
Most chosen
DFY · Done for you

Productised Retainers

For service businesses doing £500k–£10m a year that want the work shipped on rolling 90-day cycles.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

We run the pillar end-to-end. Fixed scope, fixed weekly delivery, server-side tracking, weekly portal reporting.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • Rolling 90-day cycles, walk-away rights at every cycle
  • You own everything — tools, data, accounts, content
See productised bands →
DIY · Self-serve

The Playbooks Library — the same canon, free.

Twelve pillar playbooks, each with twelve industry adaptations. Each is fifty-plus pages of practitioner detail with audit checklists, deliverable templates, and a 90-day roadmap. No email-gate on the read; we ask for your email when you download a template.

What you get free

144 playbooks, 0 paywalls

  • 50+ page pillar playbook with the audit baseline we use on retainer
  • 12 industry adaptations per pillar — how it plays in your vertical
  • The contrast: what most agencies do, what we do instead
  • The 90-day roadmap by week
  • FAQ from real discovery calls (12 questions, real answers)
  • Action sheet — first three things to do this week
From £49

Practitioner templates

  • GA4 event spec — the same one we ship on retainer
  • Server-side tagging brief for your dev team
  • Pillar audit spreadsheet — tasks, owners, dated
  • SOP pack: SEO, CRO, lead-gen, paid, content, social, email, PR
  • Industry-specific schemas (Service, ProfessionalService, FAQ, Article)
  • 90-day roadmap template (Notion + Markdown)

Quarterly office hours. Twice a quarter we run open office hours on Zoom. Bring your work, get reviewed by a senior practitioner. Free for everyone using the playbooks. Recordings posted publicly the next day.

Browse all 144 playbooks →
DWY · Done with you

For teams with hands but no senior practitioner in the room.

If you already have a marketing manager or in-house team but want a weekly senior pair of eyes on the work, this is the entry point. Three fixed plans — pick the one that matches your team size and pace.

Coach

£750

per month · rolling

For one founder or one in-house specialist who wants weekly review and direction.

  • Weekly 60-minute 1:1 with a named senior practitioner
  • Async review of one deliverable per week
  • Quarterly written audit and 90-day roadmap
  • Direct line on Slack/email between sessions
  • Access to the full Templates Library
Book a Coach call →
Most chosen Cohort

£1,500

per month · rolling

For a 2–5 person in-house team that wants weekly team coaching and a custom-built course.

  • Weekly 90-minute team coaching session
  • Custom course built for your industry, stack and team size
  • Async review of two deliverables per week
  • Quarterly audit + dated 90-day roadmap
  • Recording library plus full Templates Library
Book a Cohort call →
Sprint

£3,000

per 2-week sprint

For teams that need a senior practitioner embedded in their tools for 1–2 weeks against a hard deadline.

  • Practitioner embedded in your tools for two weeks
  • Daily standup, async between
  • Hands-on delivery against a fixed sprint scope
  • Written hand-off and 90-day continuation plan
  • Stackable with Coach or Cohort plans
Book a Sprint call →

All DWY plans run on rolling cycles. Switch up to DFY or down to DIY at any time. Custom courses are owned by you and exportable as PDF, Notion or LMS-ready SCORM.

DFY · Done for you

Productised retainers — we run the pillar end-to-end.

Three bands. Same productised discipline. Pick the one that matches your turnover and how many pillars you need running concurrently. We send a tailored band before the call and a written quote within two business days of the discovery call.

Foundation

£1,500–3,000

per month · 90-day cycles

For founder-led service businesses up to ~£1m turnover that need a single pillar running properly.

  • One productised pillar, fixed scope, weekly delivery
  • Server-side tracking from form-fill to closed-won
  • Weekly written report + monthly 60-min review
  • Rolling 90-day cycles, walk-away rights
  • You own all tools, data, accounts, content
Book a Foundation call →
Most chosen Compound

£3,000–6,000

per month · 90-day cycles

For SMEs at ~£1–5m turnover stacking 2–4 pillars to compound multi-channel.

  • Two to four pillars stacked, with shared 90-day roadmap
  • Server-side tracking + weekly portal reporting
  • Weekly delivery + bi-weekly 60-min review
  • Rolling 90-day cycles, walk-away rights at each cycle
  • Quarterly board pack with plain-English narrative
Book a Compound call →
Architect

£6,000+

per month · 90-day cycles

For multi-location operators at £5m+ stacking 5+ pillars across two locales.

  • Five-plus pillars, programme-managed across locales
  • Dedicated practitioner team with named owners
  • Twice-weekly delivery + weekly review
  • Rolling 90-day cycles, walk-away rights at each cycle
  • Custom data warehouse + named-account reporting
Book an Architect call →

All bands run on rolling 90-day cycles. No lock-in, no auto-renew traps, no proprietary tooling. Quoted in writing within two business days of the discovery call.

Side by side

How the three ways compare.

Same canon, three speeds. Use this table to map your stage, team and budget to the right entry point. You can move between them at any cycle.

Attribute DIY · Self-serve DWY · Done with you DFY · Done for you
Price From £0 (templates £49+) £750–3,000 / month or sprint £1,500–6,000+ / month
Time from yes to first delivery Same day (read & copy) ~7 days (kick-off + first session) ~14 days (audit + roadmap + first sprint)
Who runs the work You and your team Your team, coached weekly by us Our practitioners, with you reviewing
Best for Founders & in-house teams with capacity Teams with hands but no senior reviewer Service businesses £500k–£10m
First signal of progress 2–6 weeks (depending on hands) 30–60 days 60–90 days
Ownership You own everything You own everything (incl. course) You own everything (incl. portal)
Lock-in None None — rolling monthly None — rolling 90-day cycles
Reporting cadence Self-serve dashboard templates Weekly review + quarterly audit Weekly portal + monthly review
Tooling Industry-standard, you own logins Industry-standard, you own logins Industry-standard, you own logins
Real outcomes

One operator from each way.

A snapshot from the last twelve months — one founder running the playbooks themselves, one team using weekly coaching, one MD on a productised retainer.

DIY · Playbook
★★★★★

The SEO playbook is the only thing I’ve read on the topic that doesn’t feel watered-down. We ran the audit ourselves and doubled organic enquiries in three months without a retainer. Office hours got us unblocked twice.

Sarah H. Founder · Healthcare clinic, Bournemouth
DWY · Coaching
★★★★★

We had a marketing manager and an agency, neither was working. Weekly coaching with a senior practitioner gave my team direction without the agency overhead. Cost-per-lead dropped 38% and we shipped a custom course we still use to onboard.

James M. Director · Property services, Southampton
DFY · Retainer
★★★★★

First retainer where the tracking actually works. Server-side, form-fill to closed-won. We can finally see which campaign brought which deal. Pipeline value up 2.4× in two cycles, and we own everything — tools, data, the lot.

Chris W. MD · B2B services, Jávea

Most case studies sit under NDA — we walk through the full set on the discovery call. Names initialised by request.

Which way for you?

A short decision tree.

Most operators start in DIY, hire DWY when a deadline bites, then move to DFY once they trust the cadence. Pick the next decision, not the final one.

Start with DIY if

Capacity in-house

  • You already have a marketer or capable founder doing the work
  • Budget under £500/month for marketing services
  • You want to learn the system and own the playbook
  • Comfortable running audits and shipping deliverables yourself
Start with DWY if

Hands but no senior eye

  • You have a marketing manager or 2–5 person in-house team
  • The team produces work but quality is inconsistent
  • You need a senior practitioner reviewing weekly
  • Budget £750–3,000/month or a fixed-scope sprint
Go straight to DFY if

Need it shipped, period

  • Service business doing £500k–£10m turnover
  • You want the work shipped, not coached
  • Budget £1,500–6,000+/month for the right pillar(s)
  • Need server-side tracking and weekly delivery from day one
FAQ

Honest answers, before the call.

If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

Can I move between DIY, DWY and DFY later?

Yes — that is the design. You can graduate up (DIY → DWY → DFY) at any cycle, or step down if you build internal capacity. We do not lock you into a tier; we lock the scope of the cycle you are in.

Are the playbooks really free? What’s the catch?

No catch. The 144 playbooks are open on the site, no email-gate. We make money on coaching and retainers, not on email lists. We ask for your email when you download a paid template, and you can unsubscribe with one click.

How is DWY different from a generic mastermind?

Two things. First, the practitioner running your sessions is the same person who would run your retainer if you switched to DFY — not a coach who has never shipped the work. Second, the course is custom-built for your industry, stack and team size; it isn’t a recycled cohort.

What happens at the end of a 90-day DFY cycle?

You get a written cycle review covering what was shipped, what moved, what didn’t, and a recommended scope for the next cycle. You can renew, change scope, switch to DWY, switch to DIY, or walk away with everything you own. No auto-renew.

Can I combine plans? E.g. DFY on SEO and DWY coaching on paid?

Yes. Most multi-pillar operators do this. We will quote each pillar separately and bundle the coaching call so it covers both pillars in one weekly session.

Do you offer a one-off audit before committing to anything?

Yes. A standalone written audit on any pillar costs £750 and takes 5–7 working days. If you sign for DWY or DFY within 30 days, the audit fee is credited against the first cycle.

Who owns the work?

You. All tools are industry-standard with logins in your name. All content, designs, code, copy, automations, dashboards and SOPs are yours from day one. We do not run anything proprietary on top of your stack.

How do I know which way to start with?

Use the decision tree above — or book a 30-minute discovery call and we will recommend a way in writing within two business days. There is no charge for the call and no obligation.

Ready to begin

Pick the way that fits the next ninety days.

Read a free playbook, book a coaching call, or open a productised retainer. Thirty-minute discovery call, free, no commitment. We will confirm the right way in writing within two business days.

Book a discovery call → Browse the playbooks library
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants