Social Media Management in Bournemouth.

Instagram and TikTok dominate for visitor-economy and consumer categories — the BCP visual and youth profile rewards short-form video and carousel content. LinkedIn matters for B2B and professional services. Facebook holds for community and event content but engagement skews older. We allocate resource by category economics rather than chasing every platform — choose two and execute, rather than spreading thin across five.

Two parallel content streams. Visitor-economy content runs to a tight seasonal calendar with peak posting May-September; student arrival content runs in concentrated bursts around September and January. Resident-facing content runs steadily year-round at modest cadence. The temptation to merge them produces feeds that suit neither audience.

Month 3-5 for direct-response categories with clear conversion paths, longer for brand-led categories where social contributes to assisted conversion through earlier-funnel touches. Bournemouth competition is intense, and follower-count is a vanity metric — we report on engagement-to-conversion ratios rather than reach, and judge programme performance on revenue contribution rather than impressions.