Content & Editorial in Jávea / Xàbia.

Editorial parity in EN and ES at the start, expanding to DE and NL as the category economics justify. Genuine multilingual editorial — not machine translation — is genuinely four times the writing volume of a single-language programme. We invest disproportionately in the languages that match category economics rather than equal coverage, and the buyer-language reality should drive the priority order.

Yes, in most categories. The Anglophone expat reader and the Spanish-resident reader have different concerns, different vocabulary, and different conversion patterns. Editorial that treats them as one Jávea audience underperforms with both. We segment the calendar by audience cohort and build genuine cultural register rather than translated equivalents.

October at the latest. The April-September peak demands content already indexed and ranking by March, and multilingual editorial needs longer runway than single-language because each language compounds independently. Starting in February for May visibility is consistently too late — the buyer planning weeks are March and April, and content needs to be live by then.