Social Media Management in Poole.

Distinct feeds or distinct content tracks within a unified feed depending on brand strategy. BH13 audience expects considered, image-led, design-aware content with restrained commercial intent; BH15 rewards utility, immediate value and clearer commercial offers. Mixing them in one feed underperforms with both — strategically the simplest solution is two feeds with shared brand identity but distinct editorial register.

For visitor-economy and lifestyle categories, yes — meaningfully. The harbour event calendar, Sandbanks Beach events, and the seasonal sailing and watersports calendar provide genuine social content anchors. Operators who post around predictable events earn engagement that pure commercial content can't reach. Authentic local participation beats curated promotional content here.

Month 4-6 for most categories because the dual-audience approach takes longer to optimise than single-audience programmes. Each segment needs its own content benchmarks and posting cadence, and we report on rolling 90-day windows for trend analysis rather than weekly velocity that misses the genuine pattern.