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DWY · Embedded sprint

Two weeks. One senior practitioner. One hard deadline. Done.

A senior WDM practitioner embedded in your tools for ten working days — ships against a fixed sprint scope, hands you back a written 90-day continuation plan, and walks away. £3,000 per sprint, no minimums.

10
Working days
£3,000
Fixed fee
1
Senior practitioner
15
Min daily standup
90
Day continuation plan
When to sprint

Three scenarios where a sprint beats a retainer.

A sprint is the right call when there’s a hard deadline, a one-off scope, or you need to test our cadence before committing to a longer plan.

Scenario 1

A launch in 14 days

  • Product launch, new location, seasonal campaign
  • Hard deadline, fixed scope, no time for slow ramp-up
  • Need server-side tracking, schemas and copy live by D-day
  • Want a senior pair of hands inside your stack, fast
Scenario 2

An audit + fix sprint

  • You suspect tracking, schemas or attribution is broken
  • One-off — want it fixed once, then run it yourselves
  • Need a written hand-off your team can maintain
  • Don’t want to commit to a retainer to find out
Scenario 3

Trial before retainer

  • You’re evaluating us against another agency
  • Want to see how we work in your tools before committing
  • Sprint fee credits against the first DFY cycle if you sign
  • Walk-away test — no commitment, full IP transfer
Sprint scopes

Six sprints we run again and again.

Each fixed-scope sprint is ten working days, £3,000, written hand-off and 90-day continuation plan included. Bespoke sprints quoted within two business days of the discovery call.

Server-side tracking sprint

GA4 spec, sGTM, conversion mapping form-fill to closed-won. Live and validated in 10 days.

Tracking

Local SEO & GBP sprint

GBP optimisation, citation cleanup, local schemas, location-specific landing pages.

Local SEO

Site speed & CWV sprint

Core Web Vitals tuning, render-blocking removal, image discipline, LCP under 2.5s.

Performance

Email deliverability sprint

DMARC, BIMI, warm-up, transactional vs marketing split, reply-to discipline.

Email

Lead-gen funnel sprint

Speed-to-lead under 5 minutes, CRM routing, qualification, lead magnet shipped.

Lead-gen

Launch campaign sprint

Launch landing page, copy, schemas, GA4 events, paid creative, email sequence, GBP post.

Launches
What you get

Every sprint includes the same six things.

No surprise scope, no surprise invoice. Fixed deliverables on every sprint, regardless of which scope you pick.

  • 1. Discovery audit — written within 48 hrs of yes, signed before sprint starts
  • 2. Embedded practitioner — in your tools (Slack, Notion, GA, GSC, GTM) for 10 working days
  • 3. Daily 15-min standup — voice or written, your choice
  • 4. Sprint deliverables — against the fixed scope you signed off, shipped live
  • 5. Written hand-off — how to maintain everything we shipped, with named owners
  • 6. 90-day continuation plan — what to do next, in priority order, with success metrics
FAQ

Six common questions about sprints.

How fast can a sprint start?

Typically within 5–7 days of yes. Same-day starts when we have capacity. The 48-hr discovery audit and signed scope must come first.

Can the sprint scope change mid-sprint?

No — that’s the point. Scope is fixed in writing before day one. If priorities change mid-sprint, we finish the original scope and propose a follow-on sprint.

What if the sprint scope is too big for 10 days?

We’ll quote a 2-sprint or 3-sprint package up front. Most scopes fit comfortably in 10 days; complex multi-pillar work fits in 20.

Does the sprint fee credit against a retainer?

Yes. If you sign for DWY (Coach or Cohort) or DFY (Foundation, Compound, Architect) within 30 days of sprint completion, the £3,000 sprint fee credits against the first cycle.

Who owns the work?

You. Every line of code, content, account, schema, and SOP is yours. We hand off all credentials and IP at the end of day ten.

Can multiple sprints run in parallel?

Yes — we can run two sprints in parallel for businesses with 5+ pillars. Each sprint has its own practitioner, fee, and scope.

Ready to begin

Book your sprint.

30-min discovery call, free, no commitment. We’ll confirm the sprint scope and start date in writing within 48 hours.

Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants