Social Media Management in Calpe / Calp.

Distinct content tracks with different posting cadences. Tourism content runs on seasonal cadence with concentrated peak posting; resident commerce content runs flat year-round at modest frequency. We use platform-level audience segmentation to ensure the right content reaches the right followers, and dual-feed strategy where the brand portfolio justifies it.

For property, lifestyle and visitor-economy categories, yes. Coastal apartment, inland villa and town centre followers have different content expectations and engagement patterns. Instagram audience segmentation lets one feed serve multiple neighbourhoods with content matched to each rather than generic Calpe posts.

Month 4-6 for most Calpe operators, with the seasonal volume swing creating predictable engagement peaks and troughs that distort early-stage reporting. We report cautiously in winter months and use peak-season engagement for benchmark setting.