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Pricing · bands, not estimates

Three ways. Nine tiers. Every price in writing before the call.

No "let's hop on a call to discuss budget." We publish every band so you can pick the one that fits the next ninety days. Tailored quote follows within two business days of the discovery call.

9
Tier options
£0
Lowest entry point
£750
First paid tier (Coach)
90
Day rolling cycles
0
Long-term commitments
Price ladder

Every tier on one chart, low to high.

Same canon, three speeds, nine tier options. Pick the entry that matches your team size and budget — you can move between them at any 90-day cycle boundary.

By way

Pick the way, then pick the tier inside it.

All nine tiers, grouped by who runs the work: you (DIY), your team coached by us (DWY), us end-to-end (DFY).

DIY · Self-serve

Free + templates

144 free playbooks. Templates from £49. Quarterly office hours.

From £0

No card. No email-gate.

Read the playbook, copy the templates, run it yourself. Same canon we ship on retainer.

  • Playbooks library — 144 free, 12 pillars × 12 industries
  • Templates & SOPs — from £49 (audit checklists, GA4 specs, schemas)
  • Quarterly office hours — bring your work, get reviewed, free
  • Standalone audit — £750 written audit on any pillar (5–7 working days)
Browse the library →
DWY · Done with you

Coaching + sprints

Senior practitioner reviewing your team's work each week. Custom course built for your stack.

£750–3,000 / mo

Coach · Cohort · Sprint

Three rolling plans. Custom course built around this exact problem. Embedded sprints when a deadline bites.

  • Coach — £750/mo, weekly 1:1 with named senior practitioner
  • Cohort — £1,500/mo, 90-min team coaching for 2–5 person teams + custom course
  • Sprint — £3,000 per 2-week embedded sprint, fixed-scope
  • Custom Course — £6,000 standalone (or £15,000+ multi-course)
See coaching plans →
Most chosen
DFY · Done for you

Productised retainers

We run the pillar end-to-end. Fixed scope, fixed weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

Three bands, all rolling 90-day cycles, walk-away rights at every cycle. You own everything.

  • Foundation — £1,500–3,000/mo, single pillar shipped end-to-end
  • Compound — £3,000–6,000/mo, 2–4 pillars stacked + quarterly board pack
  • Architect — £6,000+/mo, 5+ pillars + multi-locale + dedicated practitioner team
Book a discovery call →
What's included in every tier

Five things baked into every band. No upsells.

Whichever way you pick, these five are non-negotiable canon. We don't gate them as "premium" features.

CANON · 01

Industry-standard tools, owned by you

No proprietary "WDM Dashboard." Every login is in your name, every export is portable. Walk away whenever; nothing is held hostage.

CANON · 02

Server-side tracking, form-fill to closed-won

GA4 + sGTM + CRM matching keys. We don't bid on conversions we can't reconcile against revenue. The numbers in your portal match Sales' numbers.

CANON · 03

Rolling 90-day cycles, walk-away rights

No 12-month minimum, no auto-renew traps. At each cycle you can renew, change scope, switch tier, or walk — with everything you built. We earn the next cycle.

CANON · 04

Weekly written delivery

Every Friday in your portal: what shipped, what moved, what's blocked. Plain English. Five-minute read. No vanity-metric dashboards.

CANON · 05

Quoted in writing within two business days

Discovery call → written tailored proposal in your inbox in 48 hours. No "let's circle back next week." No "I'll need to check with the team."

CANON · 06

Audit credit toward first cycle

Standalone £750 written audit credits against the first cycle of any DWY or DFY engagement signed within 30 days. Same logic for sprints.

Compared to alternatives

What you'd pay elsewhere — honest comparison.

Every line below is a market average we've benchmarked through buying and watching others buy. Round numbers, real ranges, no straw-men.

Option Typical UK price Lock-in Ownership Time to first signal
In-house marketing manager £55–90k salary + on-cost Permanent contract Yours 3–6 months ramp
Generic "growth agency" retainer £3,500–8,000/mo 6–12 month minimums common Theirs (proprietary tooling) 3–6 months
Specialist (SEO-only / Paid-only) agency £2,000–5,000/mo 3–6 month minimums common Mixed 2–4 months
Freelance consultant £500–2,500/mo (variable) None Yours Hard to predict
WDM Foundation (DFY) £1,500–3,000/mo None — rolling 90-day Yours, day one 60–90 days
WDM Compound (DFY) £3,000–6,000/mo None — rolling 90-day Yours, day one 60–90 days
FAQ

Pricing questions, answered honestly.

Why publish prices instead of "let's hop on a call"?

Because waiting two weeks to find out we're not in your budget wastes both our time. Publishing bands lets you self-disqualify or self-qualify before the first call. The tailored quote within two business days is exactly that — tailored, not invented.

What's the actual cost of a Compound retainer?

The published band is £3,000–6,000/mo. Where you land inside that band depends on number of pillars stacked (2 to 4), single-locale vs UK + Costa Blanca delivery, and reporting cadence (monthly vs bi-weekly review). We send a tailored band before the discovery call so you know what to expect.

Why no long-term contracts?

Because they protect bad work. If we have to ship something every cycle to earn the next, the work stays sharp. If we can lock you in, the incentive flips. Rolling 90-day cycles with walk-away rights mean you renew because the numbers earn the renewal.

Can I switch tiers mid-cycle?

Switch up any time — we honour the lower price for the remainder of the current cycle, the new tier kicks in at the next 90-day boundary. Switch down at the cycle boundary too. Walk away at any cycle boundary.

Are there setup fees, onboarding fees, or implementation fees?

No. The band is the band. The first cycle includes the discovery audit, server-side tracking setup, schema deployment and 90-day roadmap — all baked into the monthly band, not bolted on as an "implementation fee."

What's NOT included that I might expect to be?

Paid media spend (you control your Google / Meta / LinkedIn budget directly), tooling subscriptions you keep in your name, and any third-party software licences (e.g. Ahrefs, Klaviyo). We never hide those costs in the retainer; you pay the vendor directly so you keep the relationship.

Can a freelancer do this for half the price?

One specialist freelancer can do one pillar well. Five freelancers can't be co-ordinated by you on the side of running your business. Compound and Architect tiers exist because multi-pillar work requires a team that talks to itself, owns the cross-pillar tracking, and ships on a single cadence. Foundation is comparable to a senior freelancer on a single pillar, with the operational system around them.

What if my budget doesn't fit any of these tiers?

Read the playbooks (free), buy the templates (£49+), or commission a single £750 audit. We'd rather you start cheap and grow into a retainer than over-extend on month one. The audit is the most under-rated entry point in our menu.

Ready when you are

Pick the tier. We'll send the tailored quote.

Thirty-minute discovery call, free, no commitment. Tailored proposal within two business days of the call. Quoted in writing, with a band that fits your stage.

Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants