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PROBLEM · SOLVED BY PROGRAMMATIC WEB DEVELOPMENT · BRAND & DESIGN · STRATEGY & CONSULTANCY

Accessibility failing. Compliance is the floor — proper inclusive design is the upside.

WCAG 2.2 AA compliance isn't optional in the UK. We audit, remediate and document — and the SEO and conversion lift is a bonus.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

A user complained they couldn't use your site with a screen reader

02

Colour contrast issues flagged in a manual review

03

No alt text on key images, no focus states on buttons, no keyboard navigation

04

Forms unusable for users with motor impairments

Why it happens

The root cause — in plain English.

Most sites are designed visually first, accessibility never. UK Equality Act 2010 + Public Sector Bodies Accessibility Regulations + EU Accessibility Act (2025) make WCAG 2.2 AA the de facto floor. The reasons it's failing are mundane: low-contrast brand colours, JS-only navigation, missing alt text, forms without labels, autoplay video, motion that breaks vestibular tolerance. Each one is a 30-minute fix; together they're a complaint waiting to happen.
How we diagnose it

The first three things we check.

We run a hybrid audit — automated tools (Axe, WAVE, Lighthouse) for the 30% of issues machines catch, plus a manual run with NVDA screen reader and keyboard-only navigation for the 70% they miss. The output is a prioritised remediation list with WCAG 2.2 AA criteria mapped, severity rated, and time-to-fix estimated. Most sites are 80% compliant inside three weeks of focused work — and Lighthouse scores climb as a side-effect.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Programmatic Web Development

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Brand & Design

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Strategy & Consultancy

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

UK accessibility complaints can escalate to the Equality and Human Rights Commission — the cost is reputational first, legal second, and the fix is cheaper than either.

First action this week: Run Lighthouse Accessibility audit on five top pages and screenshot every red issue. Most will fix in an afternoon and the legal exposure shrinks immediately.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Health & Wellbeing

Open the industry hub to see how we run this work for health & wellbeing operators.

Open the hub → INDUSTRY

Recruitment & Careers

Open the industry hub to see how we run this work for recruitment & careers operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Our site is slow and we're losing visitors

A slow site costs rankings, leads and bounce rate — but the cause is usually pagebuilders, image weight and third-party scripts, not hosting. Here's the fix order.

Open the diagnosis → PROBLEM

We lose bookings on mobile

When desktop converts and mobile doesn't, the leak is in the journey: form length, tap targets, page weight or auto-zoom on form fields. Here's the fix.

Open the diagnosis → PROBLEM

We can't update our own site without the agency

When every change needs the agency, marketing slows to a quarterly drip. We rebuild WordPress so your team owns content but the design stays consistent.

Open the diagnosis → PROBLEM

The redesign tanked our SEO

A redesign that drops rankings 30-60% usually broke five fixable things. Here's the technical recovery audit and the order we run it in.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants