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PROBLEM · SOLVED BY PAID ADVERTISING · AUTOMATION & CRM · STRATEGY & CONSULTANCY

Cheap leads, no customers. Your CPL is lying — your CAC is the truth.

A low cost-per-lead means nothing if those leads don't buy. We rebuild the metric that matters: cost per acquired customer, with revenue attached.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Lead-gen dashboards look fantastic, P&L looks awful

02

Sales team says 80% of leads are unqualified

03

You've scaled spend on cheap leads and revenue stayed flat

04

CFO is asking why marketing reports growth and sales reports a slow month

Why it happens

The root cause — in plain English.

Lead-gen forms with no qualification fields produce dirt-cheap leads — and dirt-cheap leads are dirt-cheap for a reason. The platforms optimised for "form submission" because that's what you told them to optimise for. Meanwhile your real customer profile (revenue size, postcode, problem fit) was never sent back into the algorithm. You're paying for the wrong outcome and getting exactly what you asked for.
How we diagnose it

The first three things we check.

We build a single CAC view that reconciles paid spend, sales-cycle length and CRM-confirmed revenue. Then we segment your last 12 months of "leads" by close rate and average order value. The actionable insight is always the same: 20% of your lead sources produce 80% of your revenue, and you're funding the other 80% out of habit. We then push offline conversion data back to the platforms so they bid on real customers, not form-fillers.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Paid Advertising

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Automation & CRM

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Strategy & Consultancy

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Every quarter you measure CPL instead of CAC, you're scaling the wrong number — and the day you discover the gap is usually the day cash flow tells you, not the dashboard.

First action this week: Pick last quarter's 100 most recent leads, mark which became customers, divide spend by customers. That number is your real CAC — start there.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub → INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Real Estate & Property

Open the industry hub to see how we run this work for real estate & property operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Our cost-per-lead is too high — what do we cut?

CPL climbing while spend grows? It's rarely the bid. We diagnose the real cause — tracking, audience overlap, offer mismatch — and cut CPL fast.

Open the diagnosis → PROBLEM

We don't know what's actually working

When you can't see what's working, the platforms decide for you. We close the loop with server-side events and CRM-back signal — properly.

Open the diagnosis → PROBLEM

Leads disappear inside our CRM

Leads vanishing between form and follow-up usually means broken routing, dead owners or stalled stages. Here's the audit that surfaces the leak.

Open the diagnosis → PROBLEM

Paid ads are burning budget and we can't tell what's working

When paid spend stops producing leads, the cause is almost always invisible: broken tracking, broad-match drift or audience overlap. Here's how we diagnose it.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants