Skip to content
PROBLEM · SOLVED BY AI & INTELLIGENCE · AUTOMATION & CRM · PAID ADVERTISING

No attribution loop. You're not flying blind — you're flying with someone else's instruments.

When you can't see what's working, the platforms decide for you. We close the loop with server-side events and CRM-back signal — properly.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Three platforms each claim the same conversion

02

You've paused things that "didn't work" and revenue dropped

03

Last-click in GA4 disagrees with sales-team gut

04

Nobody can answer "which channel drove last month's £200k"

Why it happens

The root cause — in plain English.

Browser cookies were the spine of attribution and they've been quietly amputated since iOS 14, ITP, and consent mode v2. Most accounts still measure with 2019 plumbing — client-side tags, last-click models, no offline conversion uploads — and call the result "performance data". The platforms then show you what they want you to see, and you redirect budget on hallucinated data. Closed-loop attribution isn't optional anymore; it's the price of entry.
How we diagnose it

The first three things we check.

We rebuild attribution in three layers. Layer one: server-side tagging via GTM server container, so events fire from your domain not the user's browser. Layer two: send the CRM's won-deal events back to Google and Meta as offline conversions, so the algorithms train on real revenue not form fills. Layer three: a single source of truth dashboard that reconciles platform-reported numbers with CRM-reported numbers. Two weeks, three steps, no guesswork.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

AI & Intelligence

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Automation & CRM

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Paid Advertising

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Without a closed loop, the platforms optimise toward the cheapest event they can find — usually a junk lead. You'll spend a year scaling spend on phantom performance before the cash flow tells you the truth.

First action this week: Run a single test: take last month's top "winning" campaign in Google Ads and ask sales how many of those leads became revenue. If they can't answer, you don't have attribution.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub → INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Real Estate & Property

Open the industry hub to see how we run this work for real estate & property operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Our tracking has been broken since iOS 14

iOS 14, ITP and consent mode silently broke most marketing measurement. Server-side tagging is the proper fix — here's how we deploy it.

Open the diagnosis → PROBLEM

Paid ads are burning budget and we can't tell what's working

When paid spend stops producing leads, the cause is almost always invisible: broken tracking, broad-match drift or audience overlap. Here's how we diagnose it.

Open the diagnosis → PROBLEM

Our cost-per-lead is too high — what do we cut?

CPL climbing while spend grows? It's rarely the bid. We diagnose the real cause — tracking, audience overlap, offer mismatch — and cut CPL fast.

Open the diagnosis → PROBLEM

Our CPL is low but we're not getting customers

A low cost-per-lead means nothing if those leads don't buy. We rebuild the metric that matters: cost per acquired customer, with revenue attached.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants