Paid Advertising for Professional Services & B2B — The Practitioner’s Playbook.
A focused playbook for Professional Services & B2B operators running Paid Advertising. Generic "thought leadership" produces zero pipeline — account-based programmes targeting named contacts at named accounts are the only thing that works. Sales decks, founder LinkedIn cadence and editorial calendar need to operate as one programme, not three disconnected channels.
Paid Advertising for Professional Services & B2B is its own discipline.
Six things this playbook covers, end to end.
Campaign architecture across Google, Meta, LinkedIn, TikTok
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Server-side tagging and conversion-API spec
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Creative production cadence (static + motion)
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Landing-page brief per ad destination
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Weekly ROAS + blended CAC report
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Quarterly review against revenue contribution
Tuned to professional services & b2b — the version we ship to operators in this vertical.
Get Paid Advertising for Professional Services & B2B.
A focused, no-fluff playbook covering the audit, the deliverables, the success signals and the cadence we use when we run this combination for clients. Professional Services & B2B-specific from the first page to the last.
No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.
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Open the playbook →Start your Paid Advertising for Professional Services & B2B programme.
Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.