Paid Advertising for Recruitment & Careers — The Practitioner’s Playbook.
A focused playbook for Recruitment & Careers operators running Paid Advertising. Job-board-only acquisition produces commodity candidates at premium cost — employer brand is the only sustainable lever. Per-role landing pages with realistic job previews and pay transparency double the application rate at half the cost-per-hire.
Paid Advertising for Recruitment & Careers is its own discipline.
Six things this playbook covers, end to end.
Campaign architecture across Google, Meta, LinkedIn, TikTok
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Server-side tagging and conversion-API spec
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Creative production cadence (static + motion)
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Landing-page brief per ad destination
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Weekly ROAS + blended CAC report
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Quarterly review against revenue contribution
Tuned to recruitment & careers — the version we ship to operators in this vertical.
Get Paid Advertising for Recruitment & Careers.
A focused, no-fluff playbook covering the audit, the deliverables, the success signals and the cadence we use when we run this combination for clients. Recruitment & Careers-specific from the first page to the last.
No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.
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Open the playbook →Start your Paid Advertising for Recruitment & Careers programme.
Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.