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PROBLEM · SOLVED BY BRAND & DESIGN · STRATEGY & CONSULTANCY · SOCIAL MEDIA MANAGEMENT

Inconsistent marketing. The fix is a system, not a designer.

When every channel looks like a different company, you're not a brand — you're a logo. Here's the design system we build to fix it.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Website, Instagram, LinkedIn and email each look like a different company

02

Six different logo lockups in active use

03

No brand book, or one nobody opens

04

Every freelancer reinvents the wheel from scratch

Why it happens

The root cause — in plain English.

Inconsistency is almost always a systems problem, not a taste problem. No design tokens, no shared component library, no templates locked, no asset library — so every freelancer, intern and platform manager improvises. Over two years that produces a Frankenstein brand: same name, six logos, four colour palettes, no consistent voice. The brand isn't weak; the operating system is missing.
How we diagnose it

The first three things we check.

We inventory every active surface — website, social, email, decks, proposals, invoices, signage — and screenshot them side-by-side. Then we build a single design system: colour tokens, type scale, component library (button, card, hero, CTA, form), and templated channels (Canva for social, MJML for email, Figma for decks). Six weeks of work; ten years of consistency afterward, owned by your team.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Brand & Design

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Strategy & Consultancy

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Social Media Management

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Inconsistency erodes trust — buyers spend 30-60% longer on coherent brands and remember them 2x more in unaided recall. Every quarter without a system is a quarter of buyers who saw you but didn't remember.

First action this week: Screenshot your homepage, top Instagram post, last newsletter and most recent proposal — put them in a 2x2 grid. Whatever they don't share visually is your brief.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Real Estate & Property

Open the industry hub to see how we run this work for real estate & property operators.

Open the hub → INDUSTRY

Hospitality, Food & Drink

Open the industry hub to see how we run this work for hospitality, food & drink operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Our brand looks dated

A tired brand isn't about the logo — it's typography, colour system, photography and tone. Here's the modern brand audit we run.

Open the diagnosis → PROBLEM

We just react — we never plan

Reactive marketing burns budget, drains the team and never compounds. Here's the operating system we install — quarterly themes, monthly sprints, weekly review.

Open the diagnosis → PROBLEM

We can't update our own site without the agency

When every change needs the agency, marketing slows to a quarterly drip. We rebuild WordPress so your team owns content but the design stays consistent.

Open the diagnosis → PROBLEM

Our content sounds like everyone else's

When all your competitors' websites read the same, generic content fails twice — Google and humans both ignore it. Here's how we rewrite for differentiation.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants