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PROBLEM · SOLVED BY CONTENT & EDITORIAL · DIGITAL PR & REPUTATION · STRATEGY & CONSULTANCY

No case studies. The work happened — the proof was never harvested.

Most businesses have done great work and never written it up. Here's the case study production system that turns delivered work into sales fuel.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Sales prospect asks for case studies — you scramble

02

You've done amazing work for 30 clients, written up zero

03

Your "case studies" are 100-word logo grids with no story

04

Founders pitch from memory because there's nothing to send

Why it happens

The root cause — in plain English.

Case study production isn't a creative problem; it's a process problem. There's no trigger to start one (e.g. project completion + 90 days), no template, no sign-off path, no place to publish. The work happens, the win moves on, and the proof evaporates. By the time someone asks for case studies the principals can't remember the specifics — and the client has moved on.
How we diagnose it

The first three things we check.

We install a three-step harvest. One: trigger — every project that hits 90 days post-launch goes into a case study queue. Two: structured 30-minute interview with the client (problem, intervention, result, quote) using a fixed brief. Three: production template (one page, four sections, one chart, one quote, one before/after image, one CTA). We then back-fill 6-12 historical case studies from the existing client list in the first 60 days.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Content & Editorial

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Digital PR & Reputation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Strategy & Consultancy

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Case studies are the single highest-converting asset on most B2B sites — having none means you're losing pitches to weaker competitors who simply wrote up their work.

First action this week: Pick the single best client outcome of the last 12 months and book a 30-minute call to harvest it. One case study published is worth more than 30 in your head.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Recruitment & Careers

Open the industry hub to see how we run this work for recruitment & careers operators.

Open the hub → INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Sales has nothing to send prospects

When sales has no leave-behinds, the close stalls. Here's the sales-enablement content kit we build — already-existing assets, properly packaged.

Open the diagnosis → PROBLEM

Our content sounds like everyone else's

When all your competitors' websites read the same, generic content fails twice — Google and humans both ignore it. Here's how we rewrite for differentiation.

Open the diagnosis → PROBLEM

We have too few reviews — or the reviews are bad

Most businesses don't have a review problem — they have a review-asking problem. Here's the simple system that fixes both volume and quality.

Open the diagnosis → PROBLEM

We have no PR or press mentions

No press mentions hurts more than ego — it suppresses backlinks, AI search citations and brand searches. Here's the digital PR engine we build.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants