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PROBLEM · SOLVED BY CONTENT & EDITORIAL · DIGITAL PR & REPUTATION · STRATEGY & CONSULTANCY

No case studies. The work happened — the proof was never harvested.

Most businesses have done great work and never written it up. Here's the case study production system that turns delivered work into sales fuel.

Get the diagnosis → Book a 30-min diagnostic
120 days
Until content compounds into pipeline
4
Common symptoms
3
Pillars that fix it
3
Verticals where this hits hardest
90
Day rolling cycle to fix
Symptoms

If any of these sound familiar, this is your problem.

If two or more of these are happening at once, you almost certainly have the underlying problem — not the symptom you came in to fix. The diagnosis below explains why.

01

Sales prospect asks for case studies — you scramble

02

You've done amazing work for 30 clients, written up zero

03

Your "case studies" are 100-word logo grids with no story

04

Founders pitch from memory because there's nothing to send

Root cause analysis

Four underlying causes — ranked by frequency.

The visible symptom is rarely the actual problem. These are the causes we find most often when we run the diagnostic on operators with this exact pattern.

  1. 01

    No editorial calendar

    Topics chosen reactively, in spurts, when somebody has a quiet week. Compound effect impossible.

  2. 02

    Pillar-and-cluster missing

    Random posts on random topics. Search engines see no domain authority signal because none was built.

  3. 03

    Generic tone

    Content reads like every other competitor in the vertical. Buyers skim and forget. Brand recall is the moat that wasn’t built.

  4. 04

    No repurposing pipeline

    Each piece of content is shipped once and dies. The same idea could ship as long-form, three social posts, an email and a podcast clip.

Why it happens

The root cause — in plain English.

Case study production isn't a creative problem; it's a process problem. There's no trigger to start one (e.g. project completion + 90 days), no template, no sign-off path, no place to publish. The work happens, the win moves on, and the proof evaporates. By the time someone asks for case studies the principals can't remember the specifics — and the client has moved on.
How we diagnose it

The first three things we check.

We install a three-step harvest. One: trigger — every project that hits 90 days post-launch goes into a case study queue. Two: structured 30-minute interview with the client (problem, intervention, result, quote) using a fixed brief. Three: production template (one page, four sections, one chart, one quote, one before/after image, one CTA). We then back-fill 6-12 historical case studies from the existing client list in the first 60 days.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Content & Editorial

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Digital PR & Reputation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Strategy & Consultancy

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
What good looks like

The success state, in measurable numbers.

If we run this engagement and these four things are true 90 days from now, the problem is solved. Anything less is partial credit.

SUCCESS · 01

Diagnostic visible

You know the answer to "is this getting better?" without asking

 SUCCESS · 02

Cycle review with named numbers

Every 90 days, what shipped vs what didn’t, in writing

 SUCCESS · 03

Walk-away rights

No traps. No auto-renew. Continue because the work earns it

 SUCCESS · 04

Owned outputs

Tools, data, accounts, content — you keep them all
The cost of waiting

Case studies are the single highest-converting asset on most B2B sites — having none means you're losing pitches to weaker competitors who simply wrote up their work.

First action this week: Pick the single best client outcome of the last 12 months and book a 30-minute call to harvest it. One case study published is worth more than 30 in your head.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

The fix roadmap

What we ship in the first 30, 60 and 90 days.

A productised cycle on this problem follows the same rhythm: audit, build, ship, compound. Below is the cadence by phase — same pattern whether you start with DWY coaching, an embedded sprint, or a full DFY retainer.

Phase 01 · Diagnose

Find the actual cause

Written audit pack within the first two weeks. Tracking, attribution, content depth, technical foundations — scored red, amber, green with named owners and dated next steps.

Phase 02 · Foundation

Fix what blocks every other fix

Server-side tracking live, schema deployed, GA4 events firing correctly, CRM routing tested. Foundations ship before campaigns — no exception, no shortcut.

Phase 03 · Ship

Weekly delivery, on cadence

Pages, posts, schemas, ad creative, email sequences. One weekly drumbeat, every Friday in your portal. Three cycles before we stop iterating on what we shipped.

Phase 04 · Compound

Read the signal, double down

Cycle review with named numbers. Keep what shipped value, kill what didn’t, propose the next 90 in writing. Walk-away rights at every cycle boundary.

Tools we use

Industry-standard, never proprietary.

Every tool below is one you can sign into yourself, take with you when we’re done, and keep running without us. We don’t run black-box dashboards on top of your data.

Notion for editorial calendar
Frase or Surfer for content briefs
Google Docs for drafting
Grammarly for QA
WP for publishing
GA4 + GSC for performance
FAQ

Six honest questions about this problem.

If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

How long until we know if this is actually fixed?

Time-to-signal canon is 60–90 days. Some shifts (tracking fixes, schema deployment, speed-to-lead automations) move numbers in week one. The compounding signal — the steady week-on-week climb you can chart on a single line — lands in cycle two, around day 60. By cycle three you can read the rate of climb and forecast.

What’s the smallest viable engagement we can start with on this?

Either a £750 standalone audit (5–7 working days, written) or a £3,000 two-week embedded sprint against a fixed scope. Both credit against the first cycle of a DWY or DFY retainer if you sign within 30 days. Neither requires a long-term commitment.

Why is the “cost of waiting” number so high?

It’s the median we see across operators we’ve audited in your size band. The mode is lower; the right tail is much higher. A 20-minute discovery call gets you a tighter range specific to your spend and stack — in writing, no obligation.

We have an in-house team already. Do we still need this?

Not necessarily. If two or more of the symptoms above are showing, weekly coaching at £750/month (the Coach plan) often gets your team unblocked without a full retainer. We tell you which way is right for your team in the discovery call — and we tell you in writing if the answer is “you don’t need us.”

Do you work with our existing agency, or do we have to switch?

We work with both. About 40% of our DWY engagements run alongside an incumbent agency — we coach the in-house team, the agency keeps shipping. We’re open about scope. If the existing agency is the actual problem, we’ll say so in writing and let you decide.

How do you measure success on this specific problem?

Three numbers, every cycle: the headline metric this problem affects (CPL, conversion rate, organic enquiries — whichever applies), pipeline value attached server-side, and one downstream commercial signal that maps to your buyer journey. We don’t lead with vanity metrics like rankings, impressions or share-of-voice — they’re leading indicators, not commercial outcomes.

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Recruitment & Careers

Open the industry hub to see how we run this work for recruitment & careers operators.

Open the hub → INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Sales has nothing to send prospects

When sales has no leave-behinds, the close stalls. Here's the sales-enablement content kit we build — already-existing assets, properly packaged.

Open the diagnosis → PROBLEM

Our content sounds like everyone else's

When all your competitors' websites read the same, generic content fails twice — Google and humans both ignore it. Here's how we rewrite for differentiation.

Open the diagnosis → PROBLEM

We have too few reviews — or the reviews are bad

Most businesses don't have a review problem — they have a review-asking problem. Here's the simple system that fixes both volume and quality.

Open the diagnosis → PROBLEM

We have no PR or press mentions

No press mentions hurts more than ego — it suppresses backlinks, AI search citations and brand searches. Here's the digital PR engine we build.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Keep going

Related content for this problem.

The pillar that fixes this, the industry hub where it hits hardest, and the playbook combo most relevant to your context.

The pillar that fixes this

Content & Editorial

Open the full pillar to see the productised stack, six deliverables, 90-day roadmap and pricing band.

Open the pillar → Where this hits hardest

Professional Services & B2B

Industry hub with vertical-tuned audit baselines, sub-vertical architecture, regulators, and named-client examples.

Open the hub → Combo playbook

Content & Editorial for Professional Services & B2B

The exact playbook we run for this combination — audit, deliverables, action sheet, FAQ. Free, no email-gate.

Read the playbook →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants