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PROBLEM · SOLVED BY DIGITAL PR & REPUTATION · AUTOMATION & CRM · LEAD GENERATION

Reviews too few or too low. Almost always a request-system problem.

Most businesses don't have a review problem — they have a review-asking problem. Here's the simple system that fixes both volume and quality.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Under 30 Google reviews despite years in business

02

Star rating dragged down by 2-3 angry historical reviews never responded to

03

No process to request reviews after a job

04

Review requests sent manually, sporadically, by the founder

Why it happens

The root cause — in plain English.

Most review problems aren't reputation problems — they're asking problems. Happy customers don't leave reviews unprompted; unhappy ones often do. Without a structured ask after every successful job, your review profile is a survivorship-biased complaint board. Add zero responses to historical 1-stars and you've told prospective buyers "this is who we are when things go wrong, and we don't care."
How we diagnose it

The first three things we check.

Two simultaneous fixes. One: install a request system — automated SMS or email 48 hours after job completion, with a direct link to your Google Profile review form, only triggered for clients with a positive NPS. Two: respond personally to every existing review (good and bad), in detail, in the next 14 days — that single act often lifts the visible rating perception faster than new reviews. Most clients add 30-60 reviews and lift their rating in 90 days.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Digital PR & Reputation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Automation & CRM

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Lead Generation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

A 4.2-star competitor with 200 reviews crushes a 4.8-star competitor with 12 — buyers read volume as social proof. Every month you don't systemise is a month they pull further ahead.

First action this week: Pick your last 30 happy customers and personally text every one a Google review link this week. That single action usually adds 8-12 reviews inside a fortnight.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Trades & Home Services

Open the industry hub to see how we run this work for trades & home services operators.

Open the hub → INDUSTRY

Health & Wellbeing

Open the industry hub to see how we run this work for health & wellbeing operators.

Open the hub → INDUSTRY

Beauty & Personal Care

Open the industry hub to see how we run this work for beauty & personal care operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

We're nowhere in the Google local pack

Missing from the Google local pack? It's rarely your website. We rebuild Profile, NAP consistency, reviews and proximity signals — properly.

Open the diagnosis → PROBLEM

We have no case studies to show prospects

Most businesses have done great work and never written it up. Here's the case study production system that turns delivered work into sales fuel.

Open the diagnosis → PROBLEM

We have no PR or press mentions

No press mentions hurts more than ego — it suppresses backlinks, AI search citations and brand searches. Here's the digital PR engine we build.

Open the diagnosis → PROBLEM

Sales has nothing to send prospects

When sales has no leave-behinds, the close stalls. Here's the sales-enablement content kit we build — already-existing assets, properly packaged.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants