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PROBLEM · SOLVED BY DIGITAL PR & REPUTATION · CONTENT & EDITORIAL · SEO & ORGANIC GROWTH

No PR. The cost is invisible — backlinks, AI citations and trust all suppressed.

No press mentions hurts more than ego — it suppresses backlinks, AI search citations and brand searches. Here's the digital PR engine we build.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

Zero or near-zero authoritative backlinks in the last 12 months

02

No mention in trade press, even where you're demonstrably best in market

03

Founder hasn't been quoted in their own industry — anywhere — in years

04

AI tools never cite you because there's no third-party signal to cite

Why it happens

The root cause — in plain English.

Digital PR died in most agencies because it's slow and unglamorous. But trade press mentions, expert commentary placements and original-data stories produce the highest-quality backlinks Google can read, the citations LLMs prefer, and the brand-search lift that compounds for years. Without a PR engine, you're invisible to the third-party ecosystem that shapes search trust — and Google increasingly weighs that signal.
How we diagnose it

The first three things we check.

Three-track digital PR engine. Track one: original data stories — one piece of proprietary research a quarter, pitched to trade press with embargoed exclusivity. Track two: expert commentary — register founders on Source of Sources / Help A Reporter and pitch on three live news cycles a week. Track three: tactical link-building — broken-link reclamation and unlinked-mention chase across the existing brand mentions. 90 days to first national pickup, 180 days to a sustained cadence.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Digital PR & Reputation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Content & Editorial

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

SEO & Organic Growth

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

PR-driven backlinks compound — a single trade-press feature can drive measurable ranking lift for 18-36 months. Every quarter you go silent is a quarter your competitors stack permanent equity on.

First action this week: List one number, dataset or claim only your business could publish — that's your first story. Pitch it to one trade journalist this fortnight.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub → INDUSTRY

Personal Brands & Creators

Open the industry hub to see how we run this work for personal brands & creators operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

We're not on page one for anything that matters

Page-one rankings come from intent, indexation and authority — not blog volume. Here's the diagnostic order we run and what we fix first.

Open the diagnosis → PROBLEM

ChatGPT and AI search never mention us

AI answer engines (ChatGPT, Perplexity, Google AI Overviews) cite specific signals. Here's how we make sites quotable to LLMs — without gimmicks.

Open the diagnosis → PROBLEM

We have no case studies to show prospects

Most businesses have done great work and never written it up. Here's the case study production system that turns delivered work into sales fuel.

Open the diagnosis → PROBLEM

We have too few reviews — or the reviews are bad

Most businesses don't have a review problem — they have a review-asking problem. Here's the simple system that fixes both volume and quality.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants