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PROBLEM · SOLVED BY AUTOMATION & CRM · LEAD GENERATION · EMAIL MARKETING

Quotes go cold. The leak is almost always between minute 5 and hour 24.

Most quote requests die because the buyer was hot for 90 minutes and you replied the next day. Here's the speed-to-lead fix that pays back in a week.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

You reply within a day and the buyer has already chosen someone else

02

Sales team complains the leads are "tyre kickers"

03

Most enquiries come in evenings or weekends — you reply Monday

04

No automated acknowledgement; the buyer thinks the form failed

Why it happens

The root cause — in plain English.

Buyer intent decays by the minute. Inside a quote-request mindset, your prospect is comparison-shopping in 60-90 minute bursts. If you're lead three of three and the others replied in five minutes with a price band, you've lost before you opened the email. The lead wasn't cold; it was hot, then someone else warmed up to it. This is operations dressed up as a marketing problem.
How we diagnose it

The first three things we check.

We map the lead path end-to-end with timestamps: form submit, instant acknowledgement, internal alert, first human touch, qualifying call, quote out. Then we benchmark each step against industry response medians. The fix is almost always the same three: a 60-second auto-reply with a real price band or booking link, an SMS alert to the human owner, and a Monday-morning sweep for weekend leads. We rebuild that flow in two days.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

Automation & CRM

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Lead Generation

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Email Marketing

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Industry data is brutal: contacting a lead in 5 minutes vs 30 minutes gives a 21x higher chance of qualifying. Every Monday you let weekend leads age, you give two-thirds of them away.

First action this week: Switch your form to send an instant reply with a real price band and a booking calendar — that one change recovers most weekend leads on its own.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Trades & Home Services

Open the industry hub to see how we run this work for trades & home services operators.

Open the hub → INDUSTRY

Eco / Energy / Heating / Solar

Open the industry hub to see how we run this work for eco / energy / heating / solar operators.

Open the hub → INDUSTRY

Real Estate & Property

Open the industry hub to see how we run this work for real estate & property operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

Leads disappear inside our CRM

Leads vanishing between form and follow-up usually means broken routing, dead owners or stalled stages. Here's the audit that surfaces the leak.

Open the diagnosis → PROBLEM

Our CPL is low but we're not getting customers

A low cost-per-lead means nothing if those leads don't buy. We rebuild the metric that matters: cost per acquired customer, with revenue attached.

Open the diagnosis → PROBLEM

Everything goes through the founder

When every decision routes through one person, growth stalls. Here's the marketing operating system that turns a founder into a director, not a doer.

Open the diagnosis → PROBLEM

We just react — we never plan

Reactive marketing burns budget, drains the team and never compounds. Here's the operating system we install — quarterly themes, monthly sprints, weekly review.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants