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PROBLEM · SOLVED BY SEO & ORGANIC GROWTH · CONTENT & EDITORIAL · PROGRAMMATIC WEB DEVELOPMENT

Site not ranking. The cause is almost never "we need more content."

Page-one rankings come from intent, indexation and authority — not blog volume. Here's the diagnostic order we run and what we fix first.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

You rank for your company name and nothing else

02

You've published 30+ blog posts and none break the top 20

03

Search Console shows impressions but no clicks

04

Competitors rank for terms you've never even targeted

Why it happens

The root cause — in plain English.

Three causes, always in this order. One: your money pages target informational keywords ("what is solar") instead of commercial ones ("solar installer Glasgow"), so even when they rank they don't convert. Two: 40-60% of your URLs are not indexed because of thin content, duplicate templates or crawl-budget waste. Three: your domain has no topical authority — fifty unrelated blog posts is signal noise, not signal. You don't have a content problem; you have a focus problem.
How we diagnose it

The first three things we check.

We start with Search Console: pull all queries with impressions, sort by commercial intent, and find the gap between what you rank for and what would actually generate revenue. Then we run a log-file analysis to see what Googlebot is actually crawling — usually the answer is "your archive pages." Last we audit the top 10 commercial pages for E-E-A-T signals: author, date, original photography, schema. That tells us whether you need new content or to fix the content you have.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

SEO & Organic Growth

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Content & Editorial

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Programmatic Web Development

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

Top-three organic results take 80% of clicks for commercial queries — every month off page one is a competitor compounding their lead, not a static gap.

First action this week: List your top 10 most profitable services and search each one in incognito with your city name. If you're not in positions 1-3, you have a money-page problem, not a blog problem.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

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Where this hits hardest

The industries that feel this most.

INDUSTRY

Trades & Home Services

Open the industry hub to see how we run this work for trades & home services operators.

Open the hub → INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Health & Wellbeing

Open the industry hub to see how we run this work for health & wellbeing operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

We don't get leads from Google — at all

If Google sends you no leads, it's rarely a ranking problem. It's usually intent, indexation or a contact form nobody can find. Here's where we look first.

Open the diagnosis → PROBLEM

The redesign tanked our SEO

A redesign that drops rankings 30-60% usually broke five fixable things. Here's the technical recovery audit and the order we run it in.

Open the diagnosis → PROBLEM

Smaller competitors outrank us — how?

Why a one-person rival outranks a bigger brand: tighter intent match, cleaner internal linking, better schema. Here's how to close the gap.

Open the diagnosis → PROBLEM

Our content sounds like everyone else's

When all your competitors' websites read the same, generic content fails twice — Google and humans both ignore it. Here's how we rewrite for differentiation.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants