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PROBLEM · SOLVED BY AI & INTELLIGENCE · CONTENT & EDITORIAL · SEO & ORGANIC GROWTH

Zero AI citations. Your site is invisible to the next Google.

AI answer engines (ChatGPT, Perplexity, Google AI Overviews) cite specific signals. Here's how we make sites quotable to LLMs — without gimmicks.

Get the diagnosis → Book a 30-min diagnostic
Symptoms

If any of these sound familiar, this is your problem.

01

You ask ChatGPT for "best [service] in [city]" and don't appear

02

Competitors get cited in AI Overviews on your money keywords

03

Your site has no schema, no author bios and no original data

04

Most pages read like generic templates — nothing quotable

Why it happens

The root cause — in plain English.

AI answer engines extract citations from sites that are structured, authoritative and quotable. They reward original data, named authors, clean schema and crawlable content. Most websites have none of those: copy that paraphrases competitors, no Author or Article schema, no E-E-A-T signals, and pages that are 80% interactive elements an LLM cannot read. You're not missing from AI search by accident — you're missing because there's nothing for it to cite.
How we diagnose it

The first three things we check.

We score every commercial page on five LLM-citation factors: Author/Organization schema present, original data or claim with a number, named expert quoted, structured H2/H3 hierarchy with question-form headings, content reachable in HTML without JavaScript. Most clients score under 20%. We rebuild the top 10 money pages against the rubric — adding bylines, original survey data, FAQ schema and quotable subheads. Citations follow within 2-3 crawl cycles.
The solution

The pillars that fix this.

Each pillar is productised — fixed scope, fixed weekly delivery, walk-away rights at every 90-day cycle.

PILLAR

AI & Intelligence

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

Content & Editorial

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar → PILLAR

SEO & Organic Growth

Open the full pillar to see the productised stack, deliverables, pricing and 90-day roadmap.

Open the pillar →
The cost of waiting

AI Overviews already capture 15-25% of UK informational searches and growing — every month invisible to LLMs is a slice of search gone permanently dark for your brand.

First action this week: Ask ChatGPT, Perplexity and Gemini "best [your service] in [your city]" and screenshot the answers. Whoever they cite is your real competitor set now.

Book the 30-min diagnostic →
Free 2-page diagnostic

Send your domain. We’ll send back a 2-page diagnosis.

Specific to your stack, scoped to this problem. Three quick wins. A tailored band for the work it would take. No call required.

No card required · Your data stays private · One reply, then nothing unless you ask

Where this hits hardest

The industries that feel this most.

INDUSTRY

Professional Services & B2B

Open the industry hub to see how we run this work for professional services & b2b operators.

Open the hub → INDUSTRY

Health & Wellbeing

Open the industry hub to see how we run this work for health & wellbeing operators.

Open the hub → INDUSTRY

Personal Brands & Creators

Open the industry hub to see how we run this work for personal brands & creators operators.

Open the hub →
Adjacent problems

Operators with this problem usually have these too.

PROBLEM

We're not on page one for anything that matters

Page-one rankings come from intent, indexation and authority — not blog volume. Here's the diagnostic order we run and what we fix first.

Open the diagnosis → PROBLEM

Our content sounds like everyone else's

When all your competitors' websites read the same, generic content fails twice — Google and humans both ignore it. Here's how we rewrite for differentiation.

Open the diagnosis → PROBLEM

Our blog gets traffic but no leads

A blog with traffic but no leads usually has good top-of-funnel content with no commercial bridge. Here's the four-step fix.

Open the diagnosis → PROBLEM

We have no PR or press mentions

No press mentions hurts more than ego — it suppresses backlinks, AI search citations and brand searches. Here's the digital PR engine we build.

Open the diagnosis →

Browse all 30 problems →

Three ways to fix this

Read the playbook, get coached, or have us ship the fix.

You can solve this yourself with the playbook below, get a senior practitioner reviewing your work each week, or hand the whole pillar over on a productised retainer. Whichever you pick, the canon is identical.

DIY · Self-serve

Read the playbook

If you have an in-house team with the bandwidth to run an audit and ship the fix yourselves, the playbook is free.

From £0

144 free playbooks · templates £49+

The full diagnosis, the audit checklist, the deliverable templates, and the 90-day roadmap. Same canon we use on retainer.

  • 50+ page playbook for the pillar that fixes this
  • Audit checklist — the 8–10 things to check first
  • Deliverable templates — GA4 spec, briefs, schemas
  • Quarterly office hours — bring your work, get reviewed
Open the playbook →
DWY · Done with you

Coach us through it

For teams that have hands but want a senior practitioner reviewing the work each week and unblocking quickly.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom course built around this exact problem, plus optional embedded sprints.

  • Weekly 90-minute coaching with a named practitioner
  • Custom course built around fixing this exact problem
  • Embedded sprints — we sit in your tools 1–2 weeks
  • Audit pack with named owners and dated steps
See coaching plans →
Most chosen
DFY · Done for you

Ship the fix on retainer

We run the pillar that fixes this, end-to-end. Fixed scope, weekly delivery, server-side tracking from form-fill to closed-won.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. We diagnose in week one, ship the first fix in week two, and run the cycle on rolling 90-day terms with walk-away rights.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery — no scope creep, no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
Ready to fix it

Book the 30-min diagnostic.

Bring one number you want moved and one constraint you cannot break. We’ll spend the first five minutes on those, the next twenty on the playbook that fits, and the last five on whether we’re the right studio for you.

Book the call → Browse all 30 problems
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants