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WEIR DIGITAL MEDIA · SERVICE · PART OF DIGITAL PR & REPUTATION

Media Outreach

Connect with the Right Media for Maximum Impact. Our Media Outreach services help you connect with key media outlets, journalists, and influencers to secure valuable coverage for your brand. We develop and execute media outreach strategies that enhance your visibility and reputation.

Typical 90-day deltas

What moves on a Digital PR & Reputation retainer.

Median shifts we see across 90-day cycles. Names of operators initialised by request — we walk you through the named-client sets on the discovery call.

Three things every Media Outreach engagement is.

Productised

Fixed scope, fixed deliverables, predictable price band. No surprise invoices, no scope creep.

Local first

UK and Costa Blanca, EN/ES delivery, real grasp of how local search and reputation actually work.

Owned outputs

Site, content, lists, pipelines, automations — you own all of it from day one. No lock-in.

Quick answer

Digital PR & Reputation — in 100 words.

Digital PR and reputation for service businesses is the discipline of earning press mentions, podcast features, and high-authority backlinks — building a public receipt of expertise. Weir Digital Media's productised PR programme installs four owned assets: a quarterly press release cycle, a journalist-source profile across Connectively and Featured, an authority-link building campaign targeting domain-rating sixty-plus sites, and a quarterly mentions monitor that tracks brand health. Foundation tier targets twenty quality backlinks per quarter. Compound tier doubles to forty plus and adds podcast guesting. Architect tier delivers full earned-media campaigns and major-publication features.

Common questions about Digital PR & Reputation.

What is digital PR and how is it different from traditional PR?
Digital PR earns press mentions, podcast features, and high-authority backlinks online. Traditional PR focuses on print and broadcast. The mechanics differ — digital PR ships measurable backlinks, citation counts, and domain-authority lift. Traditional PR delivers brand exposure but no measurable SEO impact.
What is a high-authority backlink?
A link from a website with domain-rating sixty plus (industry-leading publications, established trade press, government sites, top-tier directories). One DR-eighty link is worth roughly fifty DR-thirty links for SEO purposes. We target the top of the curve.
How do you get press mentions?
Three workflows: respond to journalist queries via Connectively (formerly HARO) and Featured, pitch original research and case-study angles directly to relevant publications, and create newsworthy content (data reports, survey results, expert commentary) that attracts inbound mentions.
How long until I see press coverage?
First placements typically land within sixty days of programme start. Mature programmes deliver three to eight monthly mentions in publications with domain-rating sixty plus. Inbound momentum compounds — the more cited you are, the easier future placements get.
What is a press release worth?
Distributed press releases (PR Newswire, Business Wire) generate ten to forty backlinks per release but most are low-authority. Quality matters more than quantity — one Forbes or Search Engine Land mention is worth twenty syndicated press release pickups.
Do you handle podcast guesting?
Yes — Compound tier includes pitching for two to four podcast appearances per quarter, with research, pitch-copy production, and post-appearance promotion. Architect tier adds podcast appearance for the founder as a routine deliverable with five plus appearances per quarter.
What about reputation management — review monitoring, crisis response?
Compound and Architect tiers include weekly review monitoring across Google, Trustpilot, and industry-specific platforms, plus crisis-response playbook documented in advance. Foundation tier focuses on positive earned-media; reputation defence is a separate engagement.
Can you remove negative search results?
We can suppress them by pushing positive content to rank above them, never remove. Suppression typically takes three to nine months depending on the strength of the negative result. Architect tier covers full reputation-recovery programmes for service businesses facing reputational damage.
Do you work with crisis communications?
Yes for Architect-tier clients only — crisis comms requires twenty-four-hour availability and direct founder access. We have on-call partnerships with specialist crisis-comms firms for the most acute situations.
How is digital PR pricing structured?
Foundation tier: £1,500-2,500 per month, targets twenty quality backlinks per quarter. Compound tier: £3,000-5,000 per month, forty plus backlinks per quarter plus podcast guesting plus monthly mentions monitor. Architect tier: £6,000 plus per month, full earned-media campaigns and major-publication features.
Pricing band

From £1,500/month

Tailored band before the call, written quote within two business days.

Time to signal

60-90 days

Measurable movement on the metrics that matter, not vanity reach.

Engagement term

Rolling 90-day cycles

Walk-away rights at every renewal — we’ve never had to.

What you get

6 sub-services

Each scoped on day one, delivered into your portal on a weekly rhythm.

Other services in this pillar

The wider Digital PR & Reputation stack.

Media Outreach sits inside our Digital PR & Reputation pillar — here are the other productised services it stacks alongside, all scoped on day one and delivered on a weekly rhythm.

01

Outreach

Targeted journalist and creator outreach with proper research and angles.

02

Link Earning

Authority backlinks earned through content, data, and original research.

03

Press & Media

Press releases, journalist relationships, response systems for breaking news.

04

Authority Content

Long-form, data-led pieces designed to be cited.

05

Reputation Defence

Review monitoring, crisis response, brand-mention surveillance.

06

Awards & Recognition

Identifying, applying, and winning the awards that move the dial.

Connect with the Right Media for Maximum Impact. Our Media Outreach services help you connect with key media outlets, journalists, and influencers to secure valuable coverage for your brand. We develop and execute media outreach strategies that enhance your visibility and reputation.

90-day roadmap

From kick-off to compounding signals.

Every pillar runs the same four-step rhythm. The first three are fixed scope. The fourth is the long game.

Media Outreach 90-day roadmap Day 0 — kick-off Day 14 Day 30 Day 90 1 2 3 4 Discover Audit, interview, stakeholder map Plan Tailored 90-day roadmap signed off Build First measurable signals shipped Compound Quarterly review, long-game cadence

Below: the same rhythm in detail. Every step is fixed-scope, dated, and visible inside your portal.

01 / Discover

Audit and interview.

We map your current state, your stack, and the gap between today and the goal. End of week one.

02 / Plan

Tailored 90-day roadmap.

A written plan with deliverables, owners, and dates. You sign it off before we build. End of week two.

03 / Build

Production cadence.

Weekly delivery into your portal. Progress, assets, and metrics in real time.

04 / Compound

Quarterly review.

Roadmap refreshed against compounding signals. The work keeps paying dividends long after the build.

Typical 12-month outcome trajectory

What success usually looks like inside Digital PR & Reputation.

Domain-authority curve as earned coverage, podcasts and authority backlinks compound.

Digital PR & Reputation — 12-month outcome trajectory 100% 75% 50% 25% 0% M1 M3 M6 M9 M12
  • M1 Story bank + media list
  • M3 First placements
  • M6 DR rises
  • M9 Backlinks compound
  • M12 Category authority earned
Examples of what we ship

What lands in your portal each week.

A representative slice of the deliverables a Digital PR & Reputation engagement produces. Every asset is scoped on day one, dated, and exported at the end of any cycle you choose.

Story bank

Angles, data, quotes, and pegs ready to pitch.

Notion

Media list

Named editors, beats, contact preferences.

CSV + CRM

Pitch templates

Per-outlet pitch templates with subject-line variants.

Notion

Outreach calendar

Pitch cadence per outlet with follow-up rules.

Notion

Backlink scorecard

Domain rating gained, anchor variation, link velocity.

Live dashboard

Reputation dashboard

Review velocity, sentiment, response SLA, branded search.

Live dashboard
Move at your pace

You set the rhythm. We ship to your timeline.

Three production paces, every one with the same fixed-scope discipline. Pick the cadence that fits your business — switch between them at any 90-day boundary.

Default cadence

Standard pace

90-day cycles

A predictable weekly drumbeat. Best for most operators — gives the work room to compound without producing busywork.

  • Cadence Weekly delivery
  • Cycles 90 days, rolling
  • First signal 60-90 days
  • Best for Consistent growth
For launches

Express pace

30-day cycles

Shorter cycles for time-sensitive launches, quarterly campaigns, or when a hard deadline is non-negotiable.

  • Cadence Twice-weekly delivery
  • Cycles 30 days, rolling
  • First signal 14-30 days
  • Best for Launches, sprints
Continuous

Architect pace

Continuous flow

Multi-team, continuous delivery for operators with hard deadlines, multiple locales, or 5+ pillars stacking.

  • Cadence Daily delivery
  • Cycles Continuous
  • First signal Continuous
  • Best for Complex programmes
Inside a 12-week engagement

What happens, week by week.

A concrete walk-through of a Digital PR & Reputation engagement at Standard pace. Every step is fixed-scope, dated, and visible inside your portal.

WK 1

Discovery call + audit kickoff.

Thirty-minute discovery call, full access granted to your stack, and the audit begins the same day. We talk to your team, your customers if you can introduce us, and the people closest to the metric.

Outputs: Audit baseline, stakeholder map
WK 2

Roadmap delivered + signed off.

A written 90-day roadmap with deliverables, owners, dates, and success signals lands inside your portal. We talk it through, you mark it up, you sign it off. Nothing builds before you do.

Outputs: 90-day roadmap PDF, sign-off
WK 3-4

Production starts. First assets land.

The brand voice document, the first wave of content, the first dashboard wires up. Friday-end you see the deliverables tracker move from zero to working. Weekly delivery becomes the rhythm.

Outputs: Brand voice doc, first deliverables
WK 5-8

First measurable signals shipped.

By the end of month two, the first quantitative signal is visible in your dashboard. Pages ranking, leads landing, opens rising, deliverables stacking. We talk weekly, course-correct in writing.

Outputs: Live dashboards, first results read-out
WK 9-12

Compounding kicks in.

Month three is where the work starts paying compounding dividends — the second piece outperforms the first, the second list segment outperforms the first, the second creative cohort beats the baseline.

Outputs: Quarterly read-out, refreshed roadmap
Q2+

Quarterly review + roadmap refresh.

Every 90 days the roadmap is rebuilt against the actual signals. What compounded gets doubled down on. What flatlined gets re-scoped or dropped. Walk-away rights at every cycle — you keep everything either way.

Outputs: Refreshed roadmap, board-ready review pack
Inside your monthly report

Digital PR & Reputation — what you actually see every month.

Every Digital PR & Reputation programme ships a real printed (or PDF) monthly report. No vanity dashboards. No metrics you can’t act on. Here’s the structure.

  • Headline metric: the one number that defines this month
  • Top-three movements and what caused them
  • What we’re testing this month and why
  • Next month’s build queue, prioritised and costed
  • The questions for our quarterly review
Digital PR & Reputation monthly report mockup — Weir Digital Media

Ready to talk Media Outreach?

Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.

Book a 30-min call →
Specialisations

Niches inside the Digital PR & Reputation pillar.

Media Outreach is one of these. The full list shows the long-tail specialisations our Digital PR & Reputation retainer covers — if your niche is not here, ask.

Digital PR programmes Online reputation management Media relations Journalist outreach Link-earning campaigns Podcast PR & placement Broadcast PR Review-velocity programmes Crisis comms Founder-led PR Executive thought-leadership Byline placement Awards strategy Industry-report PR Local press relations Influencer PR Speaker-bureau placement Media training
The contrast

Most Digital PR & Reputation agencies vs. how we run it.

If you have worked with a marketing agency before, you have probably seen the column on the left. Here is what we do instead.

Stop

What most agencies sell

  • Mass-pitching journalists who covered your category once, in 2019
  • PR stunts that win an industry award and produce zero pipeline
  • Reputation managed reactively — a 3-star Google review at a time
  • No story bank, no media list, no editorial calendar coordination
Start

How we run Digital PR & Reputation

  • A targeted media list with named editors and beat-specific angles
  • Stories pitched to outlets your buyers actually read, with proof
  • Review velocity programmes that compound your local search authority
  • Editorial, social and PR sequenced from a single content calendar
Tailored playbooks

Twelve free playbooks — one per industry — for Digital PR & Reputation.

Every industry runs Digital PR & Reputation a little differently. These playbooks are tuned to the specific audit baselines, deliverables and success signals of each vertical we work with.

PLAYBOOK

Digital PR & Reputation for Eco / Energy / Heating / Solar

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Eco / Energy / Heating / Solar.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Health & Wellbeing

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Health & Wellbeing.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Real Estate & Property

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Real Estate & Property.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Automotive

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Automotive.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Events & Entertainment

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Beauty & Personal Care

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Beauty & Personal Care.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Hospitality, Food & Drink

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Hospitality, Food & Drink.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Trades & Home Services

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Trades & Home Services.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Professional Services & B2B

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Professional Services & B2B.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Recruitment & Careers

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Recruitment & Careers.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Combat Sports & Fitness

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Combat Sports & Fitness.

Open the playbook →
PLAYBOOK

Digital PR & Reputation for Personal Brands & Creators

Digital PR & Reputation tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the playbook →

Browse all 144 playbooks →

Local programmes

Digital PR & Reputation in twenty locations.

UK South Coast and Costa Blanca — tap a location for the local programme tuned to that buyer market.

Free playbook

The Earned-Authority Engine

Story bank format, journalist research process, pitch templates and review-velocity programme. The exact engine that earns authority links every quarter.

No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.

The cost of waiting

Every uncovered story is authority a competitor is borrowing from your category.

The journalists, editors and podcasters covering your category are running schedules months in advance. Every cycle you do not pitch into is one your competitor probably did, and every backlink they earn compounds for them indefinitely.

Book the discovery call →
What stays yours forever

You own everything we build — from day one.

No proprietary lock-in. No "the agency keeps it." Six guarantees that travel with you whether you renew or walk.

01

A written 90-day roadmap

Owners, dates, deliverables, success signals — ready to hand to any successor team.

02

Every asset under your domain

Pages, copy, creative, automations, dashboards — all hosted, owned, and exportable by you.

03

Documented brand voice + design system

The reference your future writers, designers and freelancers actually follow.

04

Tracking + reporting infrastructure

GA4, server-side tags, CRM dashboards, weekly portal reports — transparent, auditable, yours.

05

A quarterly compounding loop

Roadmap refreshed against actual signals every 90 days — no rolling busywork.

06

No proprietary lock-in

Every tool is industry-standard. Walk away at any 90-day boundary with everything intact.

Pricing bands

Three productised bands. Tailored quote within two business days.

Every Digital PR & Reputation engagement is scoped on day one and quoted in writing. The bands below are where most operators land — we’ll send a tailored band before the discovery call so you know whether we’re in the right room.

Foundation

£1,500–3,000

per month · 90-day cycles

For founder-led service businesses up to ~£1m turnover that need a single pillar running properly.

  • 1 pillar productised, scoped on day one
  • ~6 deliverables per week into your portal
  • Founder time: ~30 min per week
  • Setup: full audit + 90-day roadmap in week one
  • Ownership: every asset under your domain
  • Walk-away rights at every 90-day boundary
Book a Foundation call →
Architect

£6,000+

per month · 90-day cycles

For multi-location operators at £5m+ stacking 5+ pillars across two locales.

  • 5+ pillars stacked, with a dedicated architect
  • ~20+ deliverables per week, multi-locale
  • Founder time: ~2 hrs per week
  • Setup: full strategy programme + ops architecture
  • Bilingual EN/ES across UK + Costa Blanca
  • Board-ready quarterly reporting + custom dashboards
Book an Architect call →

All bands run on rolling 90-day cycles. No lock-in, no auto-renew traps, no proprietary tooling. Quoted in writing within two business days of the discovery call.

Three ways to get this work done

You don’t have to hire us to use our Digital PR & Reputation system.

Most operators start by reading the playbook, then book a call when they have a specific blocker. A few want a senior pair of hands embedded for a sprint. Pick the entry point that matches the next 90 days — you can move between them at any cycle.

DIY · Self-serve

Read the Digital PR & Reputation playbook

For founders and in-house teams running digital pr & reputation themselves. Free, no email-gate.

From £0

12 free playbooks · templates from £49

The same audit checklist, GA4 spec, deliverable templates and 90-day roadmap we run on retainer. Read, copy, run.

  • Pillar playbook — 50+ pages of real practitioner detail
  • Audit checklist — the 8–10 things we check in week one
  • Industry adaptations — how it plays in your vertical
  • Office hours twice a month for review and questions
Open the playbook →
DWY · Done with you

Coaching & embedded sprints

For teams that have the hands but want a senior digital pr & reputation practitioner reviewing the work each week.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom-built course for your stack and industry, plus optional embedded sprints when a deadline bites.

  • Weekly 90-minute coaching with a named senior practitioner
  • Custom course built for your team and tools
  • Embedded sprints — we sit in your tools for 1–2 weeks
  • Audit pack with named owners and dated next steps
See coaching plans →
Most chosen
DFY · Done for you

Productised Digital PR & Reputation retainer

We run the pillar end-to-end on rolling 90-day cycles. Fixed scope, fixed weekly delivery, no traps.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. Server-side tracking from form-fill to closed-won, weekly delivery into your portal, walk-away rights at every cycle.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery against fixed scope — no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
FAQ

Honest answers, before the call.

Six questions we get asked on almost every Media Outreach discovery call. If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

Twelve industries

Digital PR & Reputation — tuned to your sector

Every productised programme is built off the same twelve-pillar method, but the deliverables, the cadence, and the language flex by industry. Pick yours below to see how Digital PR & Reputation looks for your sector.

Eco / Energy / Heating / Solar

Solar installers, MCS heat-pump engineers, retrofit specialists, EV-charge installers

Industry hub → Playbook →

Trades & Home Services

Builders, electricians, plumbers, kitchen-and-bath, landscaping, decorators

Industry hub → Playbook →

Health & Wellbeing

Private GPs, physios, dental, aesthetics, mental health, allied health

Industry hub → Playbook →

Beauty & Personal Care

Salons, aestheticians, brow studios, lash technicians, hair-loss specialists

Industry hub → Playbook →

Hospitality, Food & Drink

Restaurants, hotels, wedding venues, distilleries, specialty F&B

Industry hub → Playbook →

Real Estate & Property

Estate agents, lettings, property management, holiday rentals, developers

Industry hub → Playbook →

Automotive

Dealerships, indie workshops, MOT centres, classic-car restorers, paint & body

Industry hub → Playbook →

Events & Entertainment

Venues, agencies, performers, festival operators, AV companies

Industry hub → Playbook →

Combat Sports & Fitness

Boxing gyms, MMA, BJJ, strength & conditioning, PT studios

Industry hub → Playbook →

Professional Services & B2B

Consultancies, accountancies, law firms, B2B SaaS, agencies

Industry hub → Playbook →

Recruitment & Careers

Recruitment agencies, executive search, careers coaching, candidate-led brands

Industry hub → Playbook →

Personal Brands & Creators

Founders, coaches, consultants, creators, advisors

Industry hub → Playbook →

Ready to begin

Start your Media Outreach project.

Thirty-minute discovery call, free, no commitment. We’ll confirm the right pillar (or programme), send a tailored band before the call and a written proposal within two business days.

Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants