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WEIR DIGITAL MEDIA · SERVICE · PART OF EMAIL MARKETING

Drip Campaigns

Automated Email Sequences for Lead Nurturing. Our Drip Campaigns services help you create automated email sequences that nurture leads and keep your audience engaged over time. We design drip campaigns […]

Start your Drip Campaigns project → See case studies
Typical 90-day deltas

What moves on a Email Marketing retainer.

Median shifts we see across 90-day cycles. Names of operators initialised by request — we walk you through the named-client sets on the discovery call.

Part of the pillar Email Marketing Drip Campaigns is one of the productised services we deliver inside the Email Marketing retainer. Tap through to the full pillar to see the surrounding stack.
Open the pillar →

Three things every Drip Campaigns engagement is.

Productised

Fixed scope, fixed deliverables, predictable price band. No surprise invoices, no scope creep.

Local first

UK and Costa Blanca, EN/ES delivery, real grasp of how local search and reputation actually work.

Owned outputs

Site, content, lists, pipelines, automations — you own all of it from day one. No lock-in.

Pricing band

From £1,500/month

Tailored band before the call, written quote within two business days.

Time to signal

60-90 days

Measurable movement on the metrics that matter, not vanity reach.

Engagement term

Rolling 90-day cycles

Walk-away rights at every renewal — we’ve never had to.

What you get

6 sub-services

Each scoped on day one, delivered into your portal on a weekly rhythm.

Other services in this pillar

The wider Email Marketing stack.

Drip Campaigns sits inside our Email Marketing pillar — here are the other productised services it stacks alongside, all scoped on day one and delivered on a weekly rhythm.

01

Drip Sequences

Welcome, nurture, re-engagement — behavioural and time-based.

02

Broadcast

Weekly or fortnightly newsletters with proper segmentation.

03

Segmentation

Behavioural, lifecycle, value-based segments that respect the reader.

04

Deliverability

Domain auth, warm-up, list hygiene, inbox-placement testing.

05

Templates

Brand-locked email templates — mobile-first, accessible, no images-only.

06

Automation

Triggers from CRM, e-commerce, app events, calendar, billing.

Automated Email Sequences for Lead Nurturing. Our Drip Campaigns services help you create automated email sequences that nurture leads and keep your audience engaged over time. We design drip campaigns that deliver relevant content based on subscriber behaviour and preferences.

90-day roadmap

From kick-off to compounding signals.

Every pillar runs the same four-step rhythm. The first three are fixed scope. The fourth is the long game.

Drip Campaigns 90-day roadmap Day 0 — kick-off Day 14 Day 30 Day 90 1 2 3 4 Discover Audit, interview, stakeholder map Plan Tailored 90-day roadmap signed off Build First measurable signals shipped Compound Quarterly review, long-game cadence

Below: the same rhythm in detail. Every step is fixed-scope, dated, and visible inside your portal.

01 / Discover

Audit and interview.

We map your current state, your stack, and the gap between today and the goal. End of week one.

02 / Plan

Tailored 90-day roadmap.

A written plan with deliverables, owners, and dates. You sign it off before we build. End of week two.

03 / Build

Production cadence.

Weekly delivery into your portal. Progress, assets, and metrics in real time.

04 / Compound

Quarterly review.

Roadmap refreshed against compounding signals. The work keeps paying dividends long after the build.

Typical 12-month outcome trajectory

What success usually looks like inside Email Marketing.

Time-to-revenue per email subscriber as deliverability, segmentation and lifecycle build out.

Email Marketing — 12-month outcome trajectory 100% 75% 50% 25% 0% M1 M3 M6 M9 M12
  • M1 List hygiene + warm-up
  • M3 Lifecycle live
  • M6 Inbox placement >95%
  • M9 Behavioural triggers tuned
  • M12 Email = top revenue channel
Examples of what we ship

What lands in your portal each week.

A representative slice of the deliverables a Email Marketing engagement produces. Every asset is scoped on day one, dated, and exported at the end of any cycle you choose.

Welcome sequence

Five-to-eight email onboarding flow with mobile-first layout.

HTML + spec

Lifecycle map

Every trigger, segment, and email in your customer journey.

Miro · 1 board

Broadcast template kit

Branded mobile-first templates for weekly sends.

HTML kit

Deliverability checklist

SPF, DKIM, DMARC, BIMI, and inbox-placement test results.

PDF · 8 pages

Segmentation playbook

Behavioural, lifecycle, and value segments with rules.

Notion

Send-time test calendar

Subject-line, time, and offer test plan with results.

Live dashboard
Move at your pace

You set the rhythm. We ship to your timeline.

Three production paces, every one with the same fixed-scope discipline. Pick the cadence that fits your business — switch between them at any 90-day boundary.

Default cadence

Standard pace

90-day cycles

A predictable weekly drumbeat. Best for most operators — gives the work room to compound without producing busywork.

  • Cadence Weekly delivery
  • Cycles 90 days, rolling
  • First signal 60-90 days
  • Best for Consistent growth
For launches

Express pace

30-day cycles

Shorter cycles for time-sensitive launches, quarterly campaigns, or when a hard deadline is non-negotiable.

  • Cadence Twice-weekly delivery
  • Cycles 30 days, rolling
  • First signal 14-30 days
  • Best for Launches, sprints
Continuous

Architect pace

Continuous flow

Multi-team, continuous delivery for operators with hard deadlines, multiple locales, or 5+ pillars stacking.

  • Cadence Daily delivery
  • Cycles Continuous
  • First signal Continuous
  • Best for Complex programmes
Inside a 12-week engagement

What happens, week by week.

A concrete walk-through of a Email Marketing engagement at Standard pace. Every step is fixed-scope, dated, and visible inside your portal.

WK 1

Discovery call + audit kickoff.

Thirty-minute discovery call, full access granted to your stack, and the audit begins the same day. We talk to your team, your customers if you can introduce us, and the people closest to the metric.

Outputs: Audit baseline, stakeholder map
WK 2

Roadmap delivered + signed off.

A written 90-day roadmap with deliverables, owners, dates, and success signals lands inside your portal. We talk it through, you mark it up, you sign it off. Nothing builds before you do.

Outputs: 90-day roadmap PDF, sign-off
WK 3-4

Production starts. First assets land.

The brand voice document, the first wave of content, the first dashboard wires up. Friday-end you see the deliverables tracker move from zero to working. Weekly delivery becomes the rhythm.

Outputs: Brand voice doc, first deliverables
WK 5-8

First measurable signals shipped.

By the end of month two, the first quantitative signal is visible in your dashboard. Pages ranking, leads landing, opens rising, deliverables stacking. We talk weekly, course-correct in writing.

Outputs: Live dashboards, first results read-out
WK 9-12

Compounding kicks in.

Month three is where the work starts paying compounding dividends — the second piece outperforms the first, the second list segment outperforms the first, the second creative cohort beats the baseline.

Outputs: Quarterly read-out, refreshed roadmap
Q2+

Quarterly review + roadmap refresh.

Every 90 days the roadmap is rebuilt against the actual signals. What compounded gets doubled down on. What flatlined gets re-scoped or dropped. Walk-away rights at every cycle — you keep everything either way.

Outputs: Refreshed roadmap, board-ready review pack

Ready to talk Drip Campaigns?

Thirty-minute discovery call, free, no commitment. We’ll send a tailored band before the call and a written proposal within two business days.

Book a 30-min call →
Industry hubs

Industries we serve in this pillar.

Open the full hub for any vertical to see how Drip Campaigns stacks alongside the rest of our work in that industry.

Industry

Health & Wellbeing

Drip Campaigns tuned to the buyer journey, regulatory backdrop and proof model of Health & Wellbeing.

Open the hub → Industry

Professional Services & B2B

Drip Campaigns tuned to the buyer journey, regulatory backdrop and proof model of Professional Services & B2B.

Open the hub → Industry

Events & Entertainment

Drip Campaigns tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the hub → Industry

Real Estate & Property

Drip Campaigns tuned to the buyer journey, regulatory backdrop and proof model of Real Estate & Property.

Open the hub → Industry

Personal Brands & Creators

Drip Campaigns tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the hub →
Specialisations

Niches inside the Email Marketing pillar.

Drip Campaigns is one of these. The full list shows the long-tail specialisations our Email Marketing retainer covers — if your niche is not here, ask.

Welcome sequences Lifecycle nurtures Re-engagement sequences Broadcast newsletters Transactional email Deliverability programmes List segmentation Behavioural triggers Subject-line A/B testing Mobile-first templates GDPR-compliant flows Double opt-in List hygiene Win-back campaigns Cart-abandonment flows Post-purchase sequences Loyalty & VIP segments BIMI & brand authentication
The contrast

Most Email Marketing agencies vs. how we run it.

If you have worked with a marketing agency before, you have probably seen the column on the left. Here is what we do instead.

Stop

What most agencies sell

  • A weekly newsletter blasted to the entire list with no segmentation
  • Drip sequences nobody owns, set up in 2021, never reviewed since
  • Inbox placement guesswork — half your emails landing in Promotions
  • Send-time decisions based on industry-blog wisdom, not your data
Start

How we run Email Marketing

  • Behavioural and lifecycle segments respected on every broadcast
  • Welcome, nurture, re-engagement sequences built fresh and tested
  • SPF / DKIM / DMARC, warm-up, and inbox-placement testing baked in
  • Send-time, subject-line and offer testing on a weekly cadence
Pillar pairings

What pairs well with the Email Marketing pillar.

No pillar runs in isolation. These are the pillars we most often stack alongside Email Marketing — and why.

Pillar pairing

Content & Editorial

Editorial supplies the long-form copy that nurture and broadcast emails draft from.

Open the pillar → Pillar pairing

Automation & CRM

Behavioural triggers, lifecycle segments, and CRM events live downstream of email.

Open the pillar → Pillar pairing

Lead Generation

Email is where every captured lead lives until the moment of conversion.

Open the pillar → Pillar pairing

AI & Intelligence

Predictive scoring and AI drafting compound the impact of every send.

Open the pillar →
Tailored playbooks

Twelve free playbooks — one per industry — for Email Marketing.

Every industry runs Email Marketing a little differently. These playbooks are tuned to the specific audit baselines, deliverables and success signals of each vertical we work with.

PLAYBOOK

Email Marketing for Eco / Energy / Heating / Solar

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Eco / Energy / Heating / Solar.

Open the playbook → PLAYBOOK

Email Marketing for Health & Wellbeing

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Health & Wellbeing.

Open the playbook → PLAYBOOK

Email Marketing for Real Estate & Property

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Real Estate & Property.

Open the playbook → PLAYBOOK

Email Marketing for Automotive

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Automotive.

Open the playbook → PLAYBOOK

Email Marketing for Events & Entertainment

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Events & Entertainment.

Open the playbook → PLAYBOOK

Email Marketing for Beauty & Personal Care

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Beauty & Personal Care.

Open the playbook → PLAYBOOK

Email Marketing for Hospitality, Food & Drink

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Hospitality, Food & Drink.

Open the playbook → PLAYBOOK

Email Marketing for Trades & Home Services

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Trades & Home Services.

Open the playbook → PLAYBOOK

Email Marketing for Professional Services & B2B

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Professional Services & B2B.

Open the playbook → PLAYBOOK

Email Marketing for Recruitment & Careers

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Recruitment & Careers.

Open the playbook → PLAYBOOK

Email Marketing for Combat Sports & Fitness

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Combat Sports & Fitness.

Open the playbook → PLAYBOOK

Email Marketing for Personal Brands & Creators

Email Marketing tuned to the buyer journey, regulatory backdrop and proof model of Personal Brands & Creators.

Open the playbook →

Browse all 144 playbooks →

Local programmes

Email Marketing in twenty locations.

UK South Coast and Costa Blanca — tap a location for the local programme tuned to that buyer market.

Bournemouth Poole Christchurch Southampton Winchester Salisbury Dorchester Weymouth Ringwood New Forest Jávea / Xàbia Dénia Moraira Calpe / Calp Altea Benidorm Alicante Benissa Teulada Pego
Free playbook

The High-Deliverability Email System

How we run welcome, lifecycle, win-back and broadcast sequences with inbox placement above 95% — including our DMARC / DKIM / BIMI setup checklist.

No spam. One playbook, one follow-up email a week later asking what landed and what didn’t. Unsubscribe in one click.

The cost of waiting

Every list you have built and not nurtured is depreciating revenue.

A subscriber decays at roughly 25 per cent a year by attention alone. Two years of silence and three quarters of your hard-won list is functionally dead. Nurture sequences are the cheapest revenue you will ever generate.

Book the discovery call →
Proof

Recent work.

A small selection of recent Drip Campaigns-adjacent work. Most of our case studies sit behind NDAs — we’ll walk you through the full set on the call.

CASE STUDY

Eco Roofing & Exteriors

Active monthly retainer with Sean Brown, Nottinghamshire — local SEO, paid search and reputation programme delivering steady residential and commercial roofing leads.

Read CASE STUDY

Caroline Lita Design

Read CASE STUDY

Starks Electrical Services

Read
What stays yours forever

You own everything we build — from day one.

No proprietary lock-in. No "the agency keeps it." Six guarantees that travel with you whether you renew or walk.

01

A written 90-day roadmap

Owners, dates, deliverables, success signals — ready to hand to any successor team.

02

Every asset under your domain

Pages, copy, creative, automations, dashboards — all hosted, owned, and exportable by you.

03

Documented brand voice + design system

The reference your future writers, designers and freelancers actually follow.

04

Tracking + reporting infrastructure

GA4, server-side tags, CRM dashboards, weekly portal reports — transparent, auditable, yours.

05

A quarterly compounding loop

Roadmap refreshed against actual signals every 90 days — no rolling busywork.

06

No proprietary lock-in

Every tool is industry-standard. Walk away at any 90-day boundary with everything intact.

Pricing bands

Three productised bands. Tailored quote within two business days.

Every Email Marketing engagement is scoped on day one and quoted in writing. The bands below are where most operators land — we’ll send a tailored band before the discovery call so you know whether we’re in the right room.

Foundation

£1,500–3,000

per month · 90-day cycles

For founder-led service businesses up to ~£1m turnover that need a single pillar running properly.

  • 1 pillar productised, scoped on day one
  • ~6 deliverables per week into your portal
  • Founder time: ~30 min per week
  • Setup: full audit + 90-day roadmap in week one
  • Ownership: every asset under your domain
  • Walk-away rights at every 90-day boundary
Book a Foundation call →
Most chosen Compound

£3,000–6,000

per month · 90-day cycles

For SMEs at ~£1–5m turnover stacking 2-4 pillars to compound multi-channel.

  • 2-4 pillars stacked, sequenced for compounding
  • ~12 deliverables per week into your portal
  • Founder time: ~60 min per week
  • Setup: cross-pillar roadmap + integration map
  • Ownership + portal access for your whole team
  • Quarterly cross-pillar review with strategy reset
Book a Compound call →
Architect

£6,000+

per month · 90-day cycles

For multi-location operators at £5m+ stacking 5+ pillars across two locales.

  • 5+ pillars stacked, with a dedicated architect
  • ~20+ deliverables per week, multi-locale
  • Founder time: ~2 hrs per week
  • Setup: full strategy programme + ops architecture
  • Bilingual EN/ES across UK + Costa Blanca
  • Board-ready quarterly reporting + custom dashboards
Book an Architect call →

All bands run on rolling 90-day cycles. No lock-in, no auto-renew traps, no proprietary tooling. Quoted in writing within two business days of the discovery call.

Three ways to get this work done

You don’t have to hire us to use our Email Marketing system.

Most operators start by reading the playbook, then book a call when they have a specific blocker. A few want a senior pair of hands embedded for a sprint. Pick the entry point that matches the next 90 days — you can move between them at any cycle.

DIY · Self-serve

Read the Email Marketing playbook

For founders and in-house teams running email marketing themselves. Free, no email-gate.

From £0

12 free playbooks · templates from £49

The same audit checklist, GA4 spec, deliverable templates and 90-day roadmap we run on retainer. Read, copy, run.

  • Pillar playbook — 50+ pages of real practitioner detail
  • Audit checklist — the 8–10 things we check in week one
  • Industry adaptations — how it plays in your vertical
  • Office hours twice a month for review and questions
Open the playbook →
DWY · Done with you

Coaching & embedded sprints

For teams that have the hands but want a senior email marketing practitioner reviewing the work each week.

From £750 / mo

Coaching · cohort · sprint

Weekly 1:1 or team coaching, a custom-built course for your stack and industry, plus optional embedded sprints when a deadline bites.

  • Weekly 90-minute coaching with a named senior practitioner
  • Custom course built for your team and tools
  • Embedded sprints — we sit in your tools for 1–2 weeks
  • Audit pack with named owners and dated next steps
See coaching plans →
Most chosen
DFY · Done for you

Productised Email Marketing retainer

We run the pillar end-to-end on rolling 90-day cycles. Fixed scope, fixed weekly delivery, no traps.

£1,500 – £6,000+ / mo

Foundation · Compound · Architect

The bands above. Server-side tracking from form-fill to closed-won, weekly delivery into your portal, walk-away rights at every cycle.

  • Productised pillar with named owner and dated 90-day roadmap
  • Server-side tracking from form-fill to closed-won
  • Weekly delivery against fixed scope — no surprise invoices
  • You own everything — tools, data, accounts, content
Book a discovery call →
FAQ

Honest answers, before the call.

Six questions we get asked on almost every Drip Campaigns discovery call. If yours isn’t here, drop it in the contact form and we’ll answer in writing within a working day.

How does Drip Campaigns fit into your Email Marketing pillar?

Drip Campaigns is one of the productised services inside our Email Marketing retainer. You can engage it as a standalone deliverable, but the leverage comes from running it inside the wider Email Marketing programme — where it inherits the audit, the roadmap, the reporting cadence, and the integration into your other pillars.

Can we buy Drip Campaigns on its own without the full pillar?

Yes. Drip Campaigns is available as a standalone scope when that is the right shape for your business. We will tell you on the discovery call whether running it inside the Email Marketing pillar would compound harder, but you decide.

Is Drip Campaigns right for our size of business?

We work with founder-led service businesses and SMEs from 10 to 200 staff, typically GBP 500K to 20M turnover, across the UK and the Costa Blanca. If you sit either side of that range we’ll tell you on the call — we won’t take work that isn’t a fit.

Do you measure success in revenue or in vanity metrics?

Revenue, qualified pipeline, and cost-per-acquired-customer come first. Rankings, traffic, impressions, and engagement are diagnostic — useful, but secondary. Every monthly report ties activity back to commercial outcomes.

What does Drip Campaigns cost?

Drip Campaigns is normally scoped as part of the Email Marketing pillar (Foundation from £1,500–3,000/month, Compound from £3,000–6,000/month, Architect from £6,000+/month). Standalone scopes start lower — we will send a tailored band before the discovery call and a written quote within two business days.

Will you guarantee specific results or rankings?

No, and run from anyone who does. We guarantee the work — the audit, on-page, technical depth, content cadence, automation, and reporting — to a documented standard, every week. Outcomes follow. If they don’t move within the time-to-signal window we sit down and rebuild the plan together. You walk away with everything we’ve built, every cycle.

What if Drip Campaigns doesn’t work for us?

You own everything we build — site, content, lists, pipelines, automations — from day one. There are no proprietary tools to lock you in. We work in 90-day cycles and either side can decline to renew at the end of any cycle.

Keep going

Related content for Drip Campaigns readers.

Three more places to look next — a sibling pillar that often pairs, a popular playbook combo for this pillar, and the problem we diagnose most often that this pillar fixes.

Sibling pillar

Content & Editorial

Email lifecycle work is content scheduled by behaviour. Same writing muscle.

Open the pillar → Top playbook combo

Drip Campaigns for Hospitality, Food & Drink

The deepest cluster we run for this pillar. Read the audit baseline, six deliverables, success signals and the 90-day roadmap — all tuned to the vertical.

Read the playbook → Problem this fixes

No attribution loop

Symptoms, root cause, the WDM diagnostic, the fix roadmap, and tools we use. Plus the £750 written audit if you want a second pair of eyes.

Open the diagnosis →
Ready to begin

Start your Drip Campaigns project.

Thirty-minute discovery call, free, no commitment. We’ll confirm the right pillar (or programme), send a tailored band before the call and a written proposal within two business days.

Start your Drip Campaigns project → Open the Email Marketing pillar
Operating across the Weir family network — Josh Weir·Mark Weir·Weir Digital Media·CMW Consultants